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Rick Riordan's new book quietly builds buzz

While J.K. Rowling's 'The Casual Vacancy' is getting the media attention, Rick Riordan's latest children's book 'The Mark of Athena' has been racing up the bestseller lists.

'The Mark of Athena,' the third installment in Riordan's 'Heroes of Olympus' series, spent 148 days on the Amazon top 100 list before even being published.
  • By Molly Driscoll Staff Writer

鈥�Harry Potter鈥� author J.K. Rowling鈥檚 new book for adults, 鈥淭he Casual Vacancy,鈥� may be making the headlines, but another book is slowly racking up boffo sales as well.

The new children鈥檚 book by Rick Riordan, 鈥淭he Mark of Athena,鈥� recently took the place of 鈥淭he Casual Vacancy鈥� as number one on the bestseller list, and the book has already spent 148 days on the Amazon top 100 list before even being published. 鈥淭he Mark of Athena鈥� comes out today.

The new book is the third book in the "Heroes of Olympus" series, which is itself a sequel to the "Percy Jackson & The Olympians" series. The "Percy" series was adapted into a film, titled 鈥淧ercy Jackson & The Olympians: The Lightning Thief,鈥� in 2010.

鈥淚 grew up reading Rowling,鈥� a user named Keira Jaimee Clark wrote online. 鈥淎nd while I plan to pick up Casual Vacancy at some point before the new year, MoA is much further up my priority list - I'm picking up a copy tomorrow!鈥�

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