"When you鈥檙e a carpenter making a beautiful chest of drawers, you鈥檙e not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You鈥檒l know it鈥檚 there, so you鈥檙e going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through."

Jim Bourg/Reuters