Adam Braun hands out pencils 鈥 and hope
His nonprofit Pencils of Promise has built more than 170 schools in Ghana, Guatemala, Nicaragua, and Laos.
His nonprofit Pencils of Promise has built more than 170 schools in Ghana, Guatemala, Nicaragua, and Laos.
[This article first appeared on听TruthAtlas.com. TruthAtlas is an online news source featuring multimedia stories about people and ideas making the world a better place. Learn more at www.truthatlas.com.]
听This story could have been an artsy movie from the 1970s, where a smart and young American goes to India seeking a spiritual reawakening, and transforms his view of the material world.
Thankfully, the protagonist here applies his eclectic experiences, an Ivy-League education, and abundant intelligence to become a globally recognized social entrepreneur and bestselling author. After abandoning a promising career as a management consultant, 30-year-old Adam Braun has taken on the massive challenge of providing infrastructure and resources for educating over 57 million children in the developing world with his organization, Pencils of Promise (PoP).
At his sunny office in midtown Manhattan, Adam sits at his desk, tapping his feet to a pop song on the radio, looking totally relaxed.
鈥淣onprofit is an inaccurate description of what we do. We are more of a for-purpose organization,鈥 he says with a sparkling smile matched by the beaming faces of children on a giant poster behind him.
The genesis for PoP began after Adam watched the non-narrative documentary, Baraka, and was fascinated by the surreal images of exotic locations, especially the dramatic shots of the Ganges River.
鈥淚 was going through a spiritual reassessment at that time, and desperately wanted to go to Varanasi, India,鈥 he says. After joining the University of Virginia鈥檚 Semester at Sea program in 2005, he set sail to visit the places he鈥檇 dreamed of鈥攍ittle knowing what he鈥檇 encounter when a young child on a street in India asked for a pencil in response to the question 鈥淲hat do you want most in the world?鈥
The incident struck a chord with Adam, unraveling the stark reality that the basic amenities he鈥檇 always taken for granted did not exist for millions of children. He thought about it while returning to the US, completing his Bachelor鈥檚 degree in Sociology, Economics, and Organizational Development from Brown University in Providence, Rhode Island, before going to work for Bain and Company, one of the top management-consulting firms in the world.
While learning the ropes of building organizations and earning a six-figure income, Adam was consciously building on the ideas he had developed for a social enterprise focused on quality education.
After deciding to leave Bain, Adam founded PoP in 2008 with an investment of $25, and has not looked back since. He has visited hundreds of small towns across six continents, handing out pencils to thousands of children. Today PoP has built over 170 schools in Ghana, Guatemala, Nicaragua, and Laos, and continues to expand to newer territories.
Without any major donors during his start-up, Adam went about building a community of people who believed in his cause. After going to his circle of friends to build a large online community, PoP has nurtured more than 35,000 fundraisers and corporate connections.
鈥淲e are successful because we are driven by the head of a for-profit and the heart of a nonprofit,鈥 Adam says. 鈥淏y training I know how to build a great business, but my desire is not to create personal wealth. I want to bring the best practices that enable individuals to accumulate wealth, and apply them to tackle the world鈥檚 most challenging social issues.鈥
That philosophy marks a distinct shift from Adam鈥檚 ambitions while growing up with his brother and sister in the extremely affluent town of Greenwich, Connecticut. His father was a dentist and his mother an orthodontist, and his home was secure and stable.
鈥淪till, the wealth disparity in my town was enormous,鈥 he says. 鈥淭here were people at the highest and the lowest end of the wealth spectrum, and I just wanted to become extremely wealthy.鈥
Adam opened his first E*TRADE account at 13, worked with hedge funds at 16, and seemed destined to become a Wall Street player like many of his wealthy neighbors 鈥 but it wasn鈥檛 just his desire to get rich that governed all his decisions. He was also deeply influenced by his family, who believed in giving back to society.
鈥淢y grandparents were Holocaust survivors, and my parents worked very hard for everything they achieved. Every Hanukkah we set aside a certain amount to donate to a charity,鈥 he says.
Adam was always looking for answers to questions about meaningful existence, and his travels made him think even more about why he had access to quality education in a safe environment while millions of children all over the world lived without basic needs like water, electricity, health care, and access to education.
鈥淭he people I met in the developing countries gave me a better understanding of what my purpose was in the world,鈥 he adds.
Adam still makes it a point to ask, 鈥淲hat is the one thing you want in this world?鈥 wherever he travels. Though the answers vary depending on the culture and country, most of the adults tell him that they want the best education for their children, and the children repeatedly aspire to fulfill big dreams.
A firm believer in the maxim that 鈥淲here you start in life should not dictate where you finish,鈥 Adam has taken these answers and shaped them into a mesmerizing book, The Promise of a Pencil: How an Ordinary Person Can Create Extraordinary Change, published in March 2014.
The book鈥檚 title says it all.
鈥淎ll your material possessions will one day go away,鈥 Adam says. 鈥淲hat you leave behind is a legacy. Your story.鈥