Partners in empathy: Indian nonprofit educates travel firms to combat elephant abuse
Wildlife SOS teaches tourists and tour operators about the pain that elephants endure during training, and later, in their lives as riding elephants.
Wildlife SOS teaches tourists and tour operators about the pain that elephants endure during training, and later, in their lives as riding elephants.
Travel executive Sanjay Arora recalls a work trip to the historic Amer Fort in India鈥檚 northwestern Rajasthan state, where he saw tourists riding an elephant. 鈥淚t was swaying under their weight,鈥 he says. 鈥淚ts eyes were tired.鈥
Although Mr. Arora left Rajasthan feeling sad for the gentle giant, he was not fully cognizant, at the time, of the issues surrounding the welfare of captive elephants. A few years later, in 2023, Mr. Arora co-founded QXP India Travel, a luxury tour business. He acknowledges that in the beginning, the company occasionally included elephant rides at Amer Fort in their guest itineraries. Some Indian travel firms promote such rides as a quintessential tourist experience.
Then he learned about the Refuse to Ride campaign launched by Wildlife SOS, an animal welfare and conservation organization headquartered in New Delhi.
The campaign鈥檚 website describes the abuse that elephants endure during training, and later, in their lives as riding elephants. 鈥淭he more we understood the hidden suffering,鈥 Mr. Arora says, 鈥渢he clearer it became that we could not continue to support鈥 elephant riding.
QXP, whose clients are predominantly from the United States, the United Kingdom, and Australia, has since removed elephant rides from all itineraries it offers. 鈥淔or us, it was not just about removing an unethical tourist attraction,鈥 Mr. Arora says, speaking to the Monitor via Zoom. 鈥淚t was about replacing it with something more powerful: compassion.鈥
鈥淭heir spirit is broken鈥
The International Union for Conservation of Nature lists the Indian elephant subspecies (Elephas maximus indicus) as endangered in the wild. Yet the country has an estimated 2,700 to 3,000 captive elephants. 鈥淸Practically] every captive elephant we see was once a wild one,鈥 says Kartick Satyanarayan, the CEO and co-founder of Wildlife SOS. 鈥淭hey can never be put back in the wild.鈥
Snatched from their herd at a young age, elephant calves are starved and beaten into submission. 鈥淭heir spirit is broken so people can ride them,鈥 he says. 鈥淣o wild elephant will let a human get on its back.鈥
The animals are then used for begging or for providing rides to tourists. A mahout, or handler, controls elephants鈥 movements using a sharp, pointed tool known as an ankush, resulting in tattered ears and other injuries. The animals also are often restrained by spiked metal chains that cause immense trauma to their legs. Captive elephants can experience a range of health issues caused by abuse and neglect.
Since its first elephant rescue in 2009, Wildlife SOS has provided care for more than 300 captive elephants, either at its facilities or the animals鈥 location. Currently, Wildlife SOS is rehabilitating and housing 37 rescued elephants. Most of the animals are at the Elephant Conservation and Care Centre (ECCC) and the state-of-the-art Elephant Hospital, both in the town of Farah in northern Uttar Pradesh state, while four elephants are at a facility in northwestern Haryana state. The hospital is the first of its kind in India.
This year, Wildlife SOS launched a mobile veterinary unit called Haathi Sewa in Hindi, which translates to 鈥渋n service of elephants.鈥 The vehicle, staffed by experienced veterinarians, has diagnostic tools, including X-ray and ultrasound machines. The nonprofit also has a hotline for reporting an elephant in distress.
Ethical options
In addition to creating awareness through its Refuse to Ride campaign, Wildlife SOS works to educate tour operators like QXP. Mr. Arora acknowledges the nonprofit鈥檚 critical role in shaping his company鈥檚 understanding of the problematic issues around elephant rides. 鈥淭hey offered us research-backed guidance; powerful rescue stories; and practical, ethical alternatives,鈥 he says. 鈥淲hen travelers ask about elephant rides, we use it as an opportunity to share the reality behind the experience.鈥
Wildlife SOS has also partnered with the Responsible Tourism Society of India, which has thousands of local tour operators under its umbrella. 鈥淥nce people understand the abuse, they change their mind very quickly,鈥 Mr. Satyanarayan says. 鈥淭he same revenue, or more, can be generated without subjecting elephants to abuse.鈥
While some tourists coming to India forgo elephant rides in favor of jeep rides and walking tours, Mr. Satyanarayan urges travelers who nonetheless seek an interactive experience with elephants to do their due diligence and investigate. 鈥淒oes [the facility] ensure the welfare of the animals in its care, or is it just exploiting them?鈥 he asks. 鈥淎ny place where there is riding, painting of the elephant, touching, and bathing of elephants by tourists is a big no-no.鈥
As part of Wildlife SOS鈥 volunteer program, tourists can help care for rescued elephants in a meaningful yet hands-off manner. The ECCC is open to receiving both short-term volunteers for a few hours as well as longer-term ones, in exchange for a donation to support the organization鈥檚 work.
Volunteers get to join elephants on their daily walk, help clean the enclosures while elephants are out walking, and assist with meal preparation.
Leena Walia-Thomas, a Mumbai-based finance professional, has volunteered with Wildlife SOS for more than a decade. She appreciates how detail-oriented her volunteer tasks have been, especially those related to preparing the elephants鈥 snacks. She washes the fruits thoroughly, chops them down to the right size, and weighs them to meet dietary requirements.
鈥淓veryone should visit to see the care and compassion with which Wildlife SOS looks after these elephants,鈥 Ms. Walia-Thomas says. 鈥淎nd to understand how not to aid animal cruelty.鈥
Wildlife SOS also retrains the mahouts of the rescued elephants and employs them as caretakers at its centers. 鈥淲e provide decent wages, medical insurance, on-site meals, and other benefits,鈥 Mr. Satyanarayan says. 鈥淲e help them unlearn their bad training habits and relearn kind techniques that use positive reinforcement.鈥
The nonprofit鈥檚 latest campaign focuses on eliminating the centuries-old practice of using elephants for begging. These
elephants are forced to walk in the hot sun on scorching tar roads, often while in poor health. Mr. Satyanarayan estimates the country has 270 begging elephants.
鈥淥ur goal is to provide every begging elephant a life of safety, dignity, and good health,鈥 he says.