海角大神

海角大神 / Text

鈥楨xpecting goodness to prevail,鈥 journalists clean up Poland鈥檚 state media

How do you restore faith in a public broadcaster that had been a tool of government spin? That鈥檚 the challenge facing Polish journalists at TVP, the state TV channel, after eight years of polarized coverage.

By Lenora Chu, Special correspondent
Warsaw, Poland

When the right-wing Law and Justice party came to power in Poland in 2016, Maciej Czajkowski lost everything.

Then one of the most senior editors working in state television, he was swept out the door with all the other journalists committed to impartiality. He wears that firing as a badge of honor.

鈥淚鈥檓 proud because Piotr Kra艣ko [one of Poland鈥檚 most popular news presenters] got fired first and 15 minutes later I was fired,鈥 says Mr. Czajkowski. 鈥淲e kept our independence. We wouldn鈥檛 have been able to work for Law and Justice.鈥

Now, with centrists coming back to power after October鈥檚 elections, the conditions were right for Mr. Czajkowski鈥檚 return. And his first day, back in December, was full of heartbreak, emotion聽鈥 and hope. 鈥淚n my mind I had this thought聽鈥 if there鈥檚 a chance to restore democracy and I can take a part in it, and share my knowledge and experience, I have to be here,鈥 he says.

Law and Justice had installed party loyalists and filled the airwaves with propaganda, and cleaning up after populist rule was a job unprecedented. That duty drew Pawe艂 P艂uska to leave a 22-year career in commercial television to join TVP, Poland鈥檚 state television channel.

鈥淔rom the public鈥檚 point of view, many people were expecting goodness to prevail,鈥 says Mr. P艂uska, now editor in chief for TVP鈥檚 evening news program, with Mr. Czajkowski working alongside him. 鈥淚t was unacceptable for them that people are being ostracized, singled out, and destroyed and that public television is participating in all this. That鈥檚 why I decided to come here and change it. Because it was a nightmare that one needed to finally wake up from.鈥

鈥淭ickers of terror鈥

Under Law and Justice鈥檚 eight-year reign, the airwaves were shockingly polarized for anyone accustomed to a tradition of impartial media.

Television presenters called the opposition dirty names and spread falsehoods about them. Donald Tusk, at the time a former Polish prime minister and a sitting president of the European Council, was regularly presented as a German agent. The LGBTQ+ community was referred to as 鈥渁n ideology鈥 bent on destroying Poland. Stories with heavily loaded titles such as 鈥淲ho is against sovereign and strong Poland?鈥 or 鈥淒efenders of pedophiles and deadbeat dads oppose the reform of the judiciary鈥 were commonplace.

鈥淲ith these 鈥榯ickers of terror鈥 they were telling people what to think,鈥 says Mr. P艂uska. Those who strayed from conservative party lines were 鈥渘ot only ... not patriots, but ... they are not Poles, because a real Pole must vote for Law and Justice.鈥

Presenters pursued Pawe艂 Adamowicz, the popular liberal mayor of Gdansk and a vocal critic of Law and Justice, whom the government was investigating for concealing real estate assets. In 2019, Mr. Adamowicz was stabbed to death during a public charity event. His family decried state media for spreading hate about him, as it was speculated that the assassin might have been influenced by the TVP coverage.

On the whole, Law and Justice鈥檚 rule was a dark time for Polish media. According to Reporters Without Borders鈥 World Press Freedom Index, Poland had one of the world鈥檚 freest media environments in 2015, the year before Law and Justice took power. That year, Poland (at 18) ranked freer than the United Kingdom (34), France (38), and the United States (49). By 2023, when Law and Justice finally left office, Poland had dropped to 57th.

Hard choices

A centrist coalition formed in mid-December after voters sent Law and Justice out of the majority, and the new government immediately set out to shake up the public broadcasters, though not without legal controversies. It abruptly changed out management and staff, as Mr. Tusk, now prime minister once again, proclaimed an impartial state media would be a 鈥淐hristmas present for society.鈥 Law and Justice legislators and supporters staged a sit-in, protesting new management鈥檚 takeover.

鈥淚t was faced with very hard choices,鈥 says Weronika Kiebzak, legal analyst at the policy analysis firm Polityka Insight, of the way Mr. Tusk took back state media. 鈥淭hese changes in the public media were very anticipated by the electorate.鈥

鈥淭he first days, there were a lot of emotions because we had to deliver an impartial program,鈥 says Mr. P艂uska. 鈥淲e had to show obviously both sides of the political scene.鈥

The changeover聽has聽involved some turbulence.聽Today the security presence is obvious. Barriers encircle the media complex at key access points, security badges are required to enter and exit various corridors, and police populate the hallways.

Mr. P艂uska and his managers don鈥檛 know exactly which staffers in the building remain loyal to Law and Justice. One night under new management, staffers found transmission cables unplugged in the control room. Whether meant as a joke or an attempt at sabotage, it unnerved staff.

鈥淲e don鈥檛 know who鈥檚 here,鈥 says Mr. P艂uska. 鈥淪omeone did it. We don鈥檛 know who it is. We鈥檝e definitely violated many interests that have been [installed] over the last eight years聽鈥 there are people who wouldn鈥檛 want any change.鈥

Much else is still puzzling, particularly the billions of zlotys funneled to state media under Law and Justice. Some of it was used to pay for increased salaries聽under Law and Justice and for analysts and loyalists to appear on programs聽鈥 a journalistic taboo.

But much is still unaccounted for, says Mr. P艂uska. 鈥淲hat happened to the 3 billion zlotys [$750 million]?鈥 he asks, referring to the amount budgeted for 2023. Indeed, an audit released in October found that TVP had been a 鈥減ublicly funded Byzantium鈥 with mismanagement of civil contracts, conflicts of interest, unnecessary costs, and more. A staffer who worked under both governments divulged stories of all-night ragers during Law and Justice rule.

Changing the tenor of what鈥檚 being aired was a top priority. 鈥淲e changed the language, that was the first thing,鈥 says Mr. P艂uska, who hasn鈥檛 yet moved into his new office, which has only one framed photo and a coffee mug of his own.

鈥淭here is no hatred, no poison, no hate. Secondly, we recognized that this is public television, so all groups, even those that do not recognize us, have their place here. We explain to people that patriotism does not mean that you are a member of one party.鈥

That means that Mr. P艂uska must also invite Law and Justice politicians. Yet Pawe艂 Jab艂o艅ski, a Law and Justice member of parliament representing Poland鈥檚 industrial south, criticizes the way the new government took back the media.

He maintains that the public held an unfair image of 鈥渂iased鈥 state media under his party鈥檚 rule. 鈥淧eople who weren鈥檛 our supporters were rejecting it from the outset, without even getting familiar with what the content was,鈥 says Mr. Jab艂o艅ski, who adds he鈥檚 not yet been invited on-air.

Abandoning the language of hate

Recently, staffers have been making amends for the polarized broadcasts under Law and Justice in the name of healing the nation.

In early February, a news anchor made an emotional apology to the nation for the attacks on the LGBTQ+ community during Law and Justice鈥檚 tenure. Management has also apologized for the attacks on the late mayor of Gdansk.

鈥淣o television, no news program should ever use the language of hate, and hate, it cannot destroy people or fuel bad emotions in society. We have just seen what such language led to,鈥 remarked host Zbigniew 艁uczy艅ski on the evening program.

Mr. Czajkowski鈥檚 homecoming has been particularly emotional, especially as he was targeted by Law and Justice. 鈥淚 was a perfect enemy for them, representing impartiality in media. I鈥檓 gay. My boyfriend is Black. Every day I was the perfect enemy,鈥 he says.

But ultimately, Mr. P艂uska and Mr. Czajkowski made the decision to give people a second chance. 鈥淭hose who lent their face to the regime obviously had to go,鈥 but 鈥渨e decided to give a chance to people who weren鈥檛 directly involved,鈥 says Mr. Czajkowski.

Many had families to feed and needed a job, even if Law and Justice was in power, he points out. 鈥淲ho are we to judge them?鈥

Piotr Zakowiecki contributed to this report.