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Spain鈥檚 postal service is feeling a backlash from its attempt to highlight racial inequality.

State-owned Correos Espa帽a this week issued a set of four stamps in different skin-colored tones. The darker the stamp, the lower the price. The lightest color costs 1.60 euros ($1.95). The darkest one costs 0.70 euros ($0.85).

The postal service calls them 鈥淓quality Stamps鈥� and introduced them on the anniversary of George Floyd being killed by a police officer in Minneapolis. It said the stamps 鈥渞eflect an unfair and painful reality that shouldn鈥檛 be allowed鈥� and that every letter or parcel sent with them would 鈥渟end a message against racial inequality.鈥�

The Black Lives Matter movement led last year to some of the largest protests against racism seen in Spain. But while many condemned the murder of Black citizens by police in the United States, there was little public conversation that reflected on domestic racism or Spain鈥檚 own history of colonialism and slavery.聽In a country where the census doesn鈥檛 ask about race or ethnicity, like in much of Europe, a recent government study put the number of Black people in Spain at just over 700,000, AP reported early this month.

The stamp campaign was launched during European Diversity Month in collaboration with Spain鈥檚 national SOS Racism Federation, a nonprofit group, and featured a 60-second video with Spanish hip-hop star and activist El Choj铆n.

But while the goal of Correos Espa帽a was to 鈥渟hine a light on racial inequality and promote diversity, inclusion, and equal rights,鈥� critics are accusing the company of having a tin ear for racial issues and misreading the sentiment of Black people in Spain.

Antumi Toasij茅, a historian who heads the government鈥檚 Council for the Elimination of Racial or Ethnic Discrimination, urged the postal service to stop selling the stamps.

鈥淎 campaign that outrages those it claims to defend is always a mistake,鈥� he tweeted.

The postal service鈥檚 initiative has divided Spanish anti-racism activists. While the national SOS Racism Federation backed it, the organization鈥檚 Madrid section poured scorn on the effort.

SOS Racismo Madrid said the campaign helps conceal the structural nature of racism and perpetuate the notion of Black inferiority.

Any racially aware person would have identified what was wrong with the campaign, it said, adding that the blunder proved the need for more racially aware people in decision-making positions at companies.

The campaign also received criticism on social media.

Correos Espa帽a said Friday it would make no comment on the controversy.

This isn鈥檛 the first time the Spanish postal service has sought to make a statement on social issues. Last June, to coincide with LGBT Pride Month, it issued a special stamp and painted its delivery vans and mailboxes in rainbow colors.

This story was reported by The Associated Press.聽