海角大神

In a brightly colored sitting room somewhere in Nigeria, a couple and their teenage daughter are gathered comfortably in front of the television, watching a foreign film. Suddenly, the two characters on the screen kiss, and everyone freezes. 聽

鈥淕o inside!鈥� shrieks the mother in panic, as her daughter scurries out of the room. For the next two minutes, the same scene plays out several more times, each with a different awkward parental reaction. In one iteration, the mother deflects the room鈥檚 attention by chattering away about grocery shopping. In another, the father flails frantically for the remote to change the channel.

Since it was first posted last year, this 2-minute skit by the rising Nigerian comedy star Gloria Oloruntobi (known as Maraji) 鈥� who plays mother, father, and daughter in the scene聽鈥� has been watched more than 800,000 times on YouTube.

The video captures what has made the 20-something comedian such a viral sensation 鈥� her knack for using relatable social interactions to elicit laughs.

But her social media stardom also points to how the internet is helping democratize who gets to make Nigerians laugh. Like in many countries, the comedy scene here has historically been a boys club, where success meant making your way up through the male-dominated world of standup gigs, headline shows, and television appearances.

On the internet, there are no such gatekeepers. And for Nigerian women, that means they are finally beginning to see their own experiences reflected back on their smartphone screens. Instead of being the butt of male comedians鈥� jokes, female comedians like Maraji say they are flipping the script, showing that women can dish out humor too.

鈥淚 don鈥檛 know how it would have been possible for me to reach the audience that I have, both within and outside Nigeria, without the internet,鈥� says聽Maryam Apaokagi聽(known as Taaooma), another young female comic, who has endeared herself to her 1.3 million Instagram followers with her skits lampooning traditional family dynamics.

Nigeria 鈥� home to the world鈥檚 second-largest film industry 鈥� has long been a country that put a premium on locally told stories. And just as a far-flung Nigerian diaspora and international streaming platforms like Netflix have helped give Nollywood a worldwide reach, the internet has given the country鈥檚 comedy a wider fan base.

Earlier this year, for instance, Nigerian comedian聽Josh Alfred聽(known as Josh2funny) touched off a global hashtag, #dontleaveme, with an Instagram video featuring a series of puns on the word leaf. By early August, the hashtag had close to 5 billion views on TikTok.

Like social media influencers the world over, Nigeria鈥檚 online comedians tend to be Generation Zers fluent in sharing their lives across a wide variety of digital platforms. But they鈥檝e struck a particular chord here for their skill at poking fun at Nigerian culture from the inside.

And for Taaooma and Maraji in particular, their ability to crack jokes about Nigerian cultural sensitivities and domestic life without being dismissive or exploitative has won them legions of fans, says Fareeda Abdulkareem, a culture writer and development worker in Kaduna, who credits their high level of 鈥渋magination and empathy鈥� for their success.

That distinguishes them, observers say, from a crop of comedians who have often leaned on sexism and homophobia for laughs. Taaooma鈥檚 skits, for instance, often explore family relationships, humorously probing the tensions between traditionally minded parents and their irreverent offspring.

The videos themselves are often clunky, with amateurish camerawork and editing. But that, their creators say, is part of the charm.

鈥淭he videos I create most times are not always set out to make people laugh but for people to relate to,鈥� says Maraji, who has more than 1.2 million followers on Instagram. 鈥溾�婭 just live life and I don鈥檛 stress it really.鈥�

But if the clips have an amateur鈥檚 charm, they are also the work of savvy businesswomen. Maraji and Taaooma live completely off the income they make from their comedy, often collaborating with local brands including banks and skin care lines 鈥� though both fell into comedy accidentally, pursuing their passion without an end goal in sight.

And both are clear that they would like to someday take their comedy to the silver screen as Nollywood actors and producers. In the meantime, they hope their rise can provide a template to other female comedians.

鈥淚t is amazing鈥� to see other women becoming popular comedians on social media, says Maraji. 鈥淎 lot of young women are on it right now. It鈥檚 their creativity and if I have been of help in any way, then I am honored.鈥�