海角大神

As concern about the coronavirus spreads, falsehoods pass from person to person, too. A Nigerian newspaper told men to keep safe by shaving their beards, while black tea has been touted as a cure in Kenya. Across Europe, arsonists torched dozens of cellphone towers, after conspiracy theories linked 5G technology to the pandemic. In India, rumors spread that cheering for health workers had caused sound waves that weakened the virus.

It鈥檚 an 鈥渋nfodemic鈥� that public health experts warn could compound the medical crisis, as social media and gossip spread unfounded tips and rumors. And late last month, one of the most famous men in Uganda decided to do something about it.听

He wrote a song.

Popstar-turned-political-opposition-leader Bobi Wine swapped his trademark red beret for a colorful cap, and dispensed some practical advice in a catchy Afrobeat melody.听

鈥淭he bad news is that everyone is a potential victim, but the good news is that everyone is a potential solution,鈥� sings Mr. Wine, teaming up with fellow musician Nubian Li. 鈥淪ensitize the masses to sanitize, keep a social distance and quarantine.鈥�

Editor鈥檚 note: As a public service,听all our coronavirus coverage听is free. No paywall.

The song became a sensation. Days after releasing his explosive hit, Mr. Wine announced that anyone was welcome to cover it, launching the #DontGoViral campaign.听

Sponsored by the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the Innovation for Policy Foundation (i4Policy), #DontGoViral mobilizes African artists to combat misinformation with creativity.听听

Musicians, dancers, and visual artists can share public health messages that comply with World Health Organization guidelines, uploading submissions to an online forum and sharing them with the hashtag. All art must be openly licensed, meaning anyone can use, remix, or translate it 鈥� and that its messages can jump over boundaries like language and culture.听鈥淐orona Virus Alert,鈥� Mr. Wine鈥檚 rallying cry, has already been covered in Acholi, which is spoken in northern Uganda, and by Kampala children, joined by young actress Nattembo Racheal Monicah.

鈥淚n situations like this one we have to use every tool at our disposal, and music is one of them,鈥� says Mr. Wine.听

It can be an effective one, says Carlos Chirinos, a New York University professor who studies music鈥檚 role in public health and collaborated with West African musicians to produce 鈥淎frica Stop Ebola鈥澨齣n 2014. In times of crisis, songs are easy to repeat and remember, help defuse panic, and 鈥減ack health information into three minutes.鈥�

Many voices, one message

While the number of confirmed COVID-19 cases is relatively low on the continent, experts fear that skeletal health systems could soon be overwhelmed.

鈥淭he first step to fighting the pandemic is fighting the infodemic, by providing the right information to communities,鈥� says Eva Sow Ebion, a co-founder and director of community at i4Policy.听

But most educational materials are in languages primarily spoken in North American and Europe, according to Sasha Rubel, who leads UNESCO鈥檚 collaboration on the project. 鈥淥ur hope is to create a massive movement to push artists to create openly licensed content that is accessible and locally adapted, in terms of both format and language, to marginalized and rural communities in Africa most at risk,鈥� she says.听

Already, more than 400 artists from 36 African countries have participated, according to i4Policy.听#DontGoViral submissions are promoted on the campaign鈥檚听website, as well as on YouTube and social media.听Songs are also played on local radio stations and via the BBC World Service, in a joint advocacy initiative.

Nigerien composer Omar Adam Goumour, frontman of the band Ezza,听croons about the coronavirus in Tamashek, which is spoken across parts of Algeria, Burkina Faso, Mali, and Niger. 鈥淐orona exists. It is a reality and not a lie,鈥� he intones, joined by other local singers. 鈥淲hatever you touch, wash your hands with soap.鈥澨�

In another video, dancers from Compagnie Tcheza in Comoros demonstrate the importance of social distancing by spinning away from each other in a series of impressive flips and high-energy turns.听

Jon Stever, co-founder and CEO of i4Policy, hopes the campaign creates a dialogue that transcends borders. 鈥淚t is not just about telling people to wash their hands; it鈥檚 about engaging people in a discourse so they can understand why hand-washing is important [and] become agents of response and recovery,鈥� he says.

Artists 鈥渉elp us to touch the soul of our interconnectedness鈥� and mobilize us for the common good, he adds.听

Many performers focus on harmony and compassion in their #DontGoViral submissions. 鈥淒on鈥檛 you worry, don鈥檛 you be scared,鈥� members of Kenya鈥檚 Mukuru Youth Initiative sing in Swahili. 鈥淭ogether we shall fight. We shall overcome.鈥澨�

鈥淭his song should be playing back to back on all the radio stations,鈥� a comment on the video reads.听

Listeners aren鈥檛 the only ones learning from #DontGoViral. 鈥淚 hope #DontGoViral can give artists a new awareness of their societal importance,鈥� says Islam Elbeiti, a radio DJ, jazz bassist, and activist who works with i4Policy.听

Team effort

Contradictory and confusing perspectives on COVID-19 aren鈥檛 just coming from chain emails and Facebook feeds. World leaders have also spouted unscientific claims. Soldiers in Madagascar went door to door last week distributing an untested herbal cure promoted by President Andry Rajoelina. U.S. President Donald Trump has suggested that people could be treated with disinfectant injections and ultraviolet light.听听

In mid-April, United Nations Secretary-General Ant贸nio Guterres announced an initiative to counter misinformation, calling it 鈥渁 poison that is putting even more lives at risk.鈥�

鈥淭ogether, let鈥檚 reject the lies and nonsense out there,鈥� he said.

That message seems to be catching on. African megastars, including Grammy Award winner Youssou N鈥橠our and Senegalese rapper Didier Awadi, have also joined the #DontGoViral campaign. Mr. Wine鈥檚 original video now has more than 1 million views on YouTube.听

鈥淭his motivates me to know that whatever little I do is not in vain,鈥� Mr. Wine says. 鈥淚t adds on to other people鈥檚 efforts to fight against the pandemic.鈥澨�

Editor鈥檚 note: As a public service,听all our coronavirus coverage听is free. No paywall.