海角大神

It started with a New Year鈥檚 resolution fit for the 21^st century.

On Jan. 1, 2018, Ivoirian graphic design student O鈥橮l茅rou Grebet vowed to create an emoji a day for 365 days 鈥� each of them depicting some element of life in Ivory Coast or West Africa more generally.聽聽

He named his project Zouzoukwa, meaning 鈥減icture鈥� in B茅t茅, his mother tongue, and began posting his creations to his Instagram, @creativorian.

Scouring his own life for inspiration, Mr. Grebet started with his favorite snacks 鈥� like the grilled plantains wrapped in paper he bought from street vendors and the tiny plastic sacks of tart, sweet purple hibiscus juice he used to buy on his way to school. Then came the comb for his Afro and the zig-zaggy green and white jersey of the Nigerian national soccer team. He drew bags of hair extensions, kiosks selling cellphone airtime (鈥渢he best place to learn all the neighborhood affairs,鈥� he wrote in the caption), and the silver dome of the Basilica of Our Lady of Peace, an Ivoirian church certified by Guinness World Records as the largest in the world.

鈥淭he goal was to share African culture in a colorful and different way,鈥� he says. 鈥淚 didn鈥檛 have any idea that people would like it so much.鈥�

But the project took off, helped along, Mr. Grebet thinks, by West Africans鈥� desire to see themselves reflected back in the tiny, intricate images that had become like a second language to his generation. Despite the growing number of skin colors, professions, foods, and other types of emojis on their phones, after all, it was still clear the usual set of emojis was created by and for people who didn鈥檛 look like them.

鈥淧eople like to see the elements of their own daily life in their phone,鈥� he says. 鈥淎nd it鈥檚 funny to have expressions that really correspond with the ones you use yourself.鈥�

Take Zouzoukwa #78, a cartoon face pointing to his left eye, an expression that in Ivory Coast means 鈥淚 told you so.鈥�

鈥淎n emoticon that our African parents are going to love,鈥� quipped one commenter.

By the time Mr. Grebet finished his emoji challenge in December 2018, the project had taken on a life of its own. His creations were winning graphic design prizes, and French TV channel Canal+ had enlisted him to create special emojis to use on social media during the 2018 World Cup.

An advertising agency sent him a MacBook to use to make his designs, and in January 2019, one year after the project first premiered, it became an app. Now, users can embed Zouzoukwa images as 鈥渟tickers鈥� in their text message or WhatsApp conversations.

By October of this year, the same month Mr. Grebet graduated with a degree in digital arts and images from the Institute of Sciences and Communication Techniques in Abidjan, the Zouzoukwa app had been downloaded more than 100,000 times. Next, Mr. Grebet says he would like to submit some of his designs to Unicode Consortium, the gatekeepers for the 鈥渙fficial鈥� set of emojis that comes standard on most smartphones.

And then 鈥淚 want to extend the project,鈥� he says. 鈥淭ravel to other countries, immerse myself in their cultures, and then transform them into emojis.鈥�