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Lay's 'Do Us a Flavor' contest: Would you eat a gravy or truffles potato chip?

The four finalists in the 2015 Lay's 'Do Us a Flavor' contest are Southern Biscuits and Gravy, Wavy West Cost Truffle Fries, Greektown Gyro, and New York Reuben. 

By Meredith Hamilton, Staff writer

The Lay鈥檚 鈥淒o Us a Flavor鈥 contest has only been around three years in the United States. But it鈥檚 already garnered national attention from taste buds and media alike.

Last year, Wasabi Ginger took the $1 million prize, beating out Cappuccino and two other unique flavors. This year, the four final flavors seem almost normal by comparison. Southern Biscuits and Gravy, Wavy West Cost Truffle Fries, Greektown Gyro, and New York Reuben are all vying for the coveted permanent spot in the 2015 Lay鈥檚 line-up.聽

The contest was launched in July 2012 to celebrate Lay鈥檚 75th anniversary. Runner-ups receive $50,000 in prize money and the winner takes home $1 million or 1 percent of the chip鈥檚 net sales for the year (whichever turns out to be more).

Cheesy Garlic Bread was the contest鈥檚 first winner, submitted by a part-time librarian from Land O鈥橪akes, Wisconsin. It returned for a second time in January 2014 when Wasabi Ginger was crowned victorious.

This year鈥檚 contestants were asked to include the city and state that inspired their flavor ideas. From Southern comfort food to New York Reuben, this year鈥檚 flavors represent America鈥檚 love for diverse flavors, Lay鈥檚 says.

The contestant behind the Southern Biscuits and Gravy flavor is Hailey Green of Noblesville, Ind. She told WTHR-TV her grandmother鈥檚 biscuits and gravy inspired her choice and her work as a travel agent has made her appreciate 鈥渉omemade style.鈥 Lay鈥檚 puts it this way in its article on the four finalists:

Former 98 Degrees singer Nick Lachey traveled across the country on Tuesday to surprise finalists by personally delivering the news that their flavor was among the final picks. As Reuters reported, Mr. Lachey embraced the role:

Voting officially begins on July 27th when all four flavors hit shelves and runs through October 18th on the Do Us a Flavor website. Fans can also vote on Twitter and Instagram using the hashtags #VoteTruffleFries, #VoteBiscuits, #VoteReuben, or #VoteGyro. Happy voting!聽