海角大神

Bob Madden鈥檚 eyes darted from right to left, watching Game 2 of the Stanley Cup Final from a couch with his son, Jonathan, at his side and the family dog, Ruby, at their feet.

Mr. Madden, who is deaf, was enjoying the view with access to the commentary delivered in American Sign Language in what is believed to be a first for a major sports league game broadcast.

鈥淚 think I鈥檓 starting to like this,鈥� Mr. Madden said the night of June 10 in his home about 50 miles northwest of Detroit. 鈥淚t鈥檚 something new for the Deaf community. When I was a boy, we didn鈥檛 even have closed captioning.鈥�

Closed captioning has been around since 1980, but the boxes of text in English do not provide true access to viewers in the Deaf community, whose first language is ASL.

The NHL became the first major sports league to offer play-by-play and analysis in ASL during a live broadcast last week when Florida hosted Edmonton in the Cup Final opener on the night of June 8. ESPN+ and Sportsnet+ featured the groundbreaking platform again June 13 for Game 3, with the Oilers down 0-2 in the best-of-seven series.

鈥淚t鈥檚 a proud moment for our sport and it鈥檚 a great example of what can be done to support all communities,鈥� said Kim Davis, the NHL鈥檚 senior executive VP of social impact, growth initiatives, and legislative affairs. 鈥淎uthentically demonstrating that the Deaf community is an important fan base, a fan-in-waiting fan base, is the essence of what inclusion is all about.鈥�

A company that works to improve access to ASL in sports partnered with the NHL to deliver play-by-play and commentary for the underserved community: PXP Chief Operating Officer Jason Altmann, who is deaf, and Noah Blankenship from Denver鈥檚 Office of Deaf and Hard of Hearing Services appear on the right side of a split screen next to live coverage of the games.

鈥淚 grew up watching sports with my dad and it was our way to bond,鈥� Mr. Altmann said via FaceTime in ASL in an interview with The Associated Press a day after Game 2. 鈥淚 remember watching ESPN with Chris Berman and Dan Patrick and saying, 鈥業 wish I could do that, but I am deaf and it would be difficult in this world.鈥� While this is a full-circle moment for me, I don鈥檛 view it as an opportunity for me. This is an opportunity for the Deaf community to be elevated and provided access.

鈥淭he Deaf community is so often pushed aside and the NHL ASL project is an opportunity to show how vibrant the community is with a rich history and language,鈥� he added. 鈥淲e have gotten feedback from deaf children, who have said how happy they are to see deaf people on TV and to say that they feel like they鈥檙e being seen. That鈥檚 the best part about this job.鈥�

And, the job is difficult for Mr. Altmann, Mr. Blankenship, and viewers.

Hockey, especially at the NHL level with a championship at stake, does not provide many pauses in the frantic, end-to-end action for the commentators to share insights in ASL.

鈥淭he challenge is to find the right time to tell a short story or provide analysis as an added value to the viewers,鈥� Mr. Altmann said.

Mr. Madden, meanwhile, had the challenge of watching the game and the commentary at the same time on a screen that also included other potential distractions. Graphics such as ice time for the players on the ice, statistics, play-by-play, and a crowd intensity meter that measures crowd noise were also shown.

鈥淚t鈥檚 hard to watch with one eye going one way and one eye going the other,鈥� Mr. Madden said. 鈥淚t鈥檚 the same challenge with closed captioning, but this is better in ASL.鈥�

Hearing commentators are not heard during the NHL ASL broadcasts, which include only sounds that would be heard in the arena such as the officials calling a penalty, blowing a whistle, skates cutting through ice, and sticks hitting pucks.

鈥淭his is the first time we have done this for the Deaf community,鈥� Mr. Altmann said. 鈥淚 have high expectations, but I have told my colleagues, we need to give ourselves some grace.鈥�

The initiative allows the Deaf and Hard of Hearing communities to enjoy the 鈥渆xcitement and intricacies of the game on an equal footing,鈥� said Bobbie Beth Scoggins, the interim CEO of the National Association of the Deaf.

鈥淭he inclusion of American Sign Language coverage during NHL hockey games is a groundbreaking and historic moment for our Deaf communities,鈥� Ms. Scoggins said. 鈥淭his initiative marks a significant step towards inclusivity and equal access in sports broadcasting.鈥�

This story was reported by The Associated Press.