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Why the 鈥70s are a blueprint 鈥 but not a destiny 鈥 for the 2020s

The 鈥70s were infused with a feeling that the United States was on the wrong track. So it goes today. Can leaders handle things better this time around?

By Peter Grier, Staff writerNoah Robertson, Staff writer
Washington

Protests. An ugly withdrawal from a botched foreign war. Inflation. Politics riven by anger and partisanship. Puff-sleeve peasant dresses. Shortages of consumer items. New music from ABBA.

This was the 1970s 鈥 and perhaps also the early 2020s. History often runs in cycles, and four decades after Watergate and the debut of 鈥淢*A*S*H,鈥 the United States at times seems to have gone forward into the past, with the retreat from Afghanistan evoking the flight from Saigon, Black Lives Matter protests echoing 鈥70s civil rights and anti-war marches, and a spike in the cost of living reviving painful memories of a decadelong economic malady known as 鈥渟tagflation.鈥

Remember vinyl LPs? They鈥檙e back, and if not bigger than ever, then big enough: They鈥檙e the music industry鈥檚 most popular and highest-grossing physical format. Swedish 1970s pop legend ABBA released 鈥淰oyage鈥 in September, and it鈥檚 now the fastest-selling vinyl release of the century. Bucket hats are back, too, in all their floppy glory. Target鈥檚 even selling a tie-dye version. Loose-fitting pants are called 鈥渇lares鈥 now, but that shouldn鈥檛 fool anybody. They鈥檙e bell-bottoms by another name.

The 1970s and early 2020s are far from twins, of course. They differ in ways both small and profound. A half-century ago, the nation still had a common culture, with TV shows and music and mainstream news that most of the population consumed. The Vietnam War was seismic in the extent it spread disillusion and distrust in government. COVID-19 has no parallel in U.S. history since the influenza pandemic of 1918. Smartphones and social media have led to technical and cultural revolutions.

But the 1970s struggled with new kinds of challenges that needed new and creative fixes, and the 2020s may, too. They had gas lines; we have supply chain shortages. They had a generation riven between hippies and 鈥渟quares,鈥 and we have one split between progressives and conservatives. Crime rose then, and it鈥檚 rising now. Both eras have been infused with a feeling that the nation is on the wrong track.聽Dare we call it 鈥渕alaise鈥?

The question is whether today鈥檚 leaders will be better than those of the past at solving things, instead of muddling through. Today the nature of the U.S. population is far different. It鈥檚 much more diverse than 40 years ago. It鈥檚 also more fragmented than the years when 鈥淎ll in the Family鈥 could draw 20 million households an episode.

You could consider that change a roadblock to consensus and solutions, says Bruce Schulman, professor of history at Boston University and author of 鈥淭he Seventies: The Great Shift in American Culture, Politics, and Society.鈥 Or you could judge it as a way to bring new thinking and points of view to bear.聽鈥淵ou can see that as presenting a set of opportunities about different ways to deal with those problems,鈥 he says.

Americans not old enough to remember the decade of the 1970s might think of it as transitional, a trough between the high energy of the boisterous 1960s and the high 鈥渕orning again鈥 optimism of the early Reagan years. At the time some chroniclers agreed with this low regard. Journalist Tom Wolfe famously dubbed it the 鈥淢e Decade,鈥 a time of rampant narcissism.

鈥淚t was the worst of times, it was the worst of times,鈥澛爓rote聽the editors of New West magazine. They proposed that the decade be officially ended in 1979, 鈥渙ne year early and not a moment too soon.鈥澛營n truth it was more eventful than these gibes suggest. In politics, the country was fashioning the foundational reforms of the post-Watergate era, while three great 鈥-ism鈥 movements continued to accelerate: consumerism, feminism, and environmentalism, the latter of which couldn鈥檛 be properly practiced without wearing Earth shoes.聽

The decade had some cultural heft, too. The Beatles鈥 last studio album, 鈥淟et It Be,鈥 was released in 1970. Much of the fashion associated with the 鈥60s was actually introduced 鈥 or reached its apotheosis 鈥 in the early and middle years of the 鈥70s. Bell-bottoms moved into the Middle American mainstream, popularized by 鈥淭he Sonny and Cher Comedy Hour.鈥 Clothing morphed seamlessly into the satin and sequins of the disco era after the film 鈥淪aturday Night Fever鈥 came out in 1977.聽Will any of today鈥檚 popular songs have the staying power of 鈥淟et It Be?鈥 Would any TV show or movie now move mass fashion?

In the 1970s, 鈥渢here was much more of a common culture,鈥 says Dr. Schulman. 鈥淵ou might not have watched 鈥楳*A*S*H鈥 or 鈥楳ary Tyler Moore鈥 or 鈥楢ll in the Family鈥 in the 1970s, but it鈥檚 almost impossible that you would not have been aware of them. Whereas now I鈥檓 sure that you are watching things that I鈥檝e never even heard of.鈥

At the same time, the 1970s saw artists begin to reject the model of the mass audience and develop alternative and iconoclastic followings. Disco, punk, and new wave music arose as a counterweight to KISS, Alice Cooper, and other stadium acts. Method acting and cutting-edge films such as 鈥淭axi Driver鈥 were direct counters to blockbuster movies such as 鈥淛aws.鈥

鈥淚 think we see a lot of similarities to that kind of pop cultural struggle of the 1970s in the environment that we have today,鈥 says Dr. Schulman.

U.S. troop involvement in the Vietnam conflict began in the early 1960s. But the heaviest American bombing of the long Indochinese war, dubbed Operation Linebacker II, occurred in December 1972. Anti-war protests roiled the U.S. that same year.

Vietnam was a central issue in the 1972 presidential election, as it had been in 1968. By 鈥72, the U.S. public would no longer tolerate sending large numbers of troops composed partly of draftees to fight in Southeast Asia. But President Richard Nixon鈥檚 strategy of 鈥淰ietnamization鈥 didn鈥檛 work. Saigon fell to advancing North Vietnamese divisions in April 1975.

As South Vietnam collapsed, Vietnamese who had worked with Americans and members of the country鈥檚 elite besieged evacuation points, including the U.S. Embassy. The desperate even clung to helicopter skids in bids to escape. It was an inglorious episode echoed by the frantic crowds fighting to get past the perimeter of the Kabul Airport during the fall of Afghanistan in 2021.

In both Vietnam and Afghanistan, the U.S. learned a bitter strategic lesson: For local troops, the will to fight is more important than Western military equipment, training, and money. On paper Saigon and Kabul were set to defend themselves. In reality the departure of American power proved catastrophic to their forces鈥 morale.聽

That said, Vietnam was a defining issue of its era in a way the Afghanistan War has never been. The toll was much higher 鈥 U.S. combat deaths in Vietnam were about 47,000, as opposed to some 2,000 in Afghanistan. It was a much more divisive political issue, as thousands took to the streets of America to oppose the war. U.S. radio was filled with anti-war protest songs, such as Crosby, Stills, Nash & Young鈥檚 鈥淥hio,鈥 about the Kent State University shooting of four protesters by the Ohio National Guard in 1970 (鈥淭in soldiers and Nixon鈥檚 coming, we鈥檙e finally on our own鈥).

The 鈥渇orever war鈥 in Afghanistan lasted 20 years, eroding trust in government and the U.S. military. But overall 鈥渢he disillusionment seems bigger and more thorough with Vietnam than it does with Afghanistan,鈥 says Kevin Mattson, a professor of contemporary history at Ohio University in Athens and author of 鈥溾榃hat the Heck Are You Up To, Mr. President?鈥: Jimmy Carter, America鈥檚 鈥楳alaise,鈥 and the Speech That Should Have Changed the Country.鈥

With the year-end shopping season, President Joe Biden faces a crisis both material and political 鈥 bare shelves. The great supply chain blockage of 2021 has stacked up container ships at ports, pallets in U.S. warehouses, and boxes in retail backrooms. Everything seems in short supply, especially if it comes from Asia: electronics, clothing, auto parts, even the chains and buckles foresters use to stabilize old tree limbs.

Mr. Biden vowed to alleviate the situation in time for Christmas. He鈥檚 pushed to unclog ports and ease truck driver shortages. But his political problem is that there is only so much he can do. Private firms control the supply chain, and many of the blockages are caused by larger forces, such as the surge in demand from consumers in the wake of COVID-19 vaccinations.聽

What he hasn鈥檛, and probably won鈥檛, do is what President Jimmy Carter did: try to get ordinary Americans to look inward and examine their role in the shortages鈥 creation. Yet Mr. Biden鈥檚 overall situation bears some similarities to that once faced by Mr. Carter. 鈥淚 think that Biden鈥檚 in kind of the same place ... as Carter was at the end of the 鈥70s, feeling kind of trapped,鈥 says Dr. Mattson. 鈥淣o matter what he does, there鈥檚 going to be an immediate pileup of criticism.鈥

Whether the 1970s was a transitional decade or not, Mr. Carter might fairly be judged a transitional chief executive. Elected following the Watergate scandal as an antithesis to the disgraced President Nixon, Mr. Carter was replaced after one term by a president who in many ways was his opposite in demeanor and politics, Ronald Reagan.

Gas lines, not empty shelves, were Mr. Carter鈥檚 supply crisis. The U.S. had already gone through an energy panic in 1973 when OPEC had raised prices in response to the Yom Kippur War between Arabs and Israelis. Then in 1979 Iran ousted the shah, who was replaced by a theocratic administration. Iran鈥檚 oil production dipped. Consumers, perhaps spooked by the previous shortage, rushed to fill up. Gas prices spiked again.

The second oil shock, on top of the first, seemed to threaten a pillar of the American dream. Pretty much every car on U.S. roads was still a gas guzzler by modern standards, and Americans were dismayed to find that cheap gas and V-8s were apparently no longer their birthright. 鈥淭he people out there are getting frantic,鈥 said the protagonist in John Updike鈥檚 novel set in the period, 鈥淩abbit Is Rich.鈥 鈥漈hey know the great American ride is ending.鈥

As gas stations instituted sales restrictions, Mr. Carter canceled a scheduled energy speech and retreated to Camp David, where he spent 10 days meeting with civic, religious, and political leaders. He reemerged with an address that touched on the energy crisis 鈥 and also unemployment, inflation, and a nebulous 鈥渃risis of confidence.鈥

鈥淲e can see this crisis in the growing doubt about the meaning of our own lives and in the loss of unity of purpose for our nation,鈥 he said.

The speech was daring. It said all the legislation in the world couldn鈥檛 fix what ailed America. Citizens shared responsibility for the nation鈥檚 problems, and they needed to look within to see how they had come to define themselves by what they owned. In essence, the problem wasn鈥檛 a shortage of gas, but an excess of materialism.

Delivered on July 15, 1979, the speech was initially a great success, boosting the president鈥檚 poll numbers by 11 points. Then he fired his Cabinet two days later, and the subsequent uproar swamped his message. Today it is remembered as the 鈥渕alaise鈥 speech (a word Mr. Carter never used) and as a downer of a presidential message.

Both Mr. Carter and Mr. Biden have preached personal responsibility as a solution to U.S. ills, says Dr. Mattson. Mr. Carter urged citizens to buy less gas. Mr. Biden has urged them to get vaccinated against COVID-19. Both tried to lead by example, with Mr. Carter turning down the White House thermostat and Mr. Biden getting vaccine shots on-air.

That might speak more to the distrust people feel toward Washington than to either of them personally, says the Ohio University professor.聽

Besides supply problems, the 2021 U.S. economy has begun to experience another unfortunate trend that blighted the 1970s. No, not the return of wide neckties 鈥 inflation.

Today the price of everything from cars to cantaloupes has surged as the economy roars back from its pandemic depths and consumers rush to make purchases they have put off. More money chasing insufficient goods is the classic recipe for inflation.

The rise was something of a surprise. A recent Bloomberg survey of economists predicts inflation at the end of 2021鈥檚 fourth quarter will measure 5.8% over the previous year, up from a forecast of 5.3% only a month earlier.

To those who lived through the 1970s, such creeping numbers might inspire creeping worry. Starting at about 2% in the late 1960s, inflation rose to 12% in 1974 and 14.5% in 1980. The cost of mortgages and other consumer loans skyrocketed.

You鈥檇 go to look at a car that cost $5,000 and decide it was too expensive. A short time later, the same car was $10,000. 鈥淏ack in those days, things would double in price over relatively modest periods of time. ... We haven鈥檛 really seen that in recent decades,鈥 says Scott Sumner, chair of monetary policy with the Mercatus Center at George Mason University in Fairfax, Virginia.

The inflation era finally ended after Mr. Carter picked Paul Volcker, a bald, fly-fishing, 6-foot-7-inch economist to run the Federal Reserve. Mr. Volcker raised the rates the Fed charged banks to borrow funds, clamped down on the money supply, and tamed the inflation rate. The cost was a severe economic recession.聽

Most economists don鈥檛 think inflation today will be as virulent as in the 1970s. Goods are rising in price today, not services. Manufacturers also have strong incentives to iron out their supply chain problems, and the pent-up demand driving many of the high costs now may not last.

鈥淔or young people that haven鈥檛 experienced the 鈥70s, this might seem like a lot of inflation,鈥 says Dr. Sumner. 鈥淔or someone like me, it seems more like a one-time burst of inflation that鈥檚 not that dramatic.鈥

The Black Lives Matter protests that filled American streets following the death of George Floyd, a Black man, under the knee of a white police officer in Minneapolis were a phenomenon likely unmatched in U.S. history. Polls suggest that 15 million to 26 million Americans engaged in BLM demonstrations in nearly 550 locations across the U.S. By some measures that makes them the largest social movement of all time. Most of the marches were peaceful. Some ended in violence.

The protests of the 1970s were intense but not as pervasive. The era of marching for civil rights peaked in the 1960s and lasted only into the early 鈥70s. In that sense they are an example of what some historians call 鈥渢he long 鈥60s鈥 鈥 an extension of the previous decade as much as a feature of their own. The protest energy of the 1970s was directed into anti-war demonstrations 鈥 at the 1971 May Day march in Washington, D.C., police arrested 12,000 people, likely the largest mass arrest in the U.S.

Even so, there are still useful comparisons to make between the end of the 1960s and early 鈥70s civil rights demonstrations and those of today. Start with the makeup of the activists.

鈥淥ne really big difference between the 1960s and 鈥70s to now is the degree to which the protest movement is integrated,鈥 says Omar Wasow, an assistant professor of politics at Pomona College in Claremont, California, who studies protests and race.

White people were on the front lines of the older civil rights movement, and some of them put their bodies on the line. But today they make up a larger share of racial justice protesters, and are more likely to have sophisticated views on race, says Dr. Wasow. 鈥淭hat reflects a kind of broadening of the coalition of support,鈥 he says.

Another difference is social media. Activists in the 1960s and 1970s had to copy flyers and spread them around churches and other civic meeting places to muster a crowd. Today they can do that with a tweet. But this ease comes with costs 鈥 it may rally more people who feel less strongly about a cause. It also makes it easier for people who may want to sabotage or counter the demonstration to join in.

鈥淚t鈥檚 easier to mobilize, and it鈥檚 also easier to infiltrate,鈥 Dr. Wasow says.

A final difference is the increase in political pressure and political division. Social media means people have fewer secrets 鈥 and perhaps no sideline on which to stand and just observe what鈥檚 going on. Young people especially feel they live in a panopticon, where they are watched at all times. They have to choose one side or the other. Thus a backlash to any movement is ensured, according to Dr. Wasow.

鈥淚f there鈥檚 a Black Lives Matter movement, then almost by definition there鈥檚 going to be something that steps in to fill the [role of] the anti-Black Lives Matter movement,鈥 he says.

鈥淐ulture was ahead of politics in the early 1970s in reflecting the way the country was changing, and I believe that we are in a very similar situation now.鈥

So says Ron Brownstein, a veteran Washington journalist who is currently a CNN analyst, writer for The Atlantic, and author of 鈥淩ock Me on the Water: 1974 鈥 The Year Los Angeles Transformed Movies, Music, Television, and Politics.鈥

Back in the 鈥70s, shows like 鈥淢*A*S*H鈥 and 鈥淢aude鈥 spoke to and reflected the way the country was changing at the time, says Mr. Brownstein. The former was set in the Korean War, but everybody knew it was really about the turmoil surrounding Vietnam. The latter, a spinoff of 鈥淎ll in the Family,鈥 dealt with women鈥檚 rights, racial equality, and other topical themes.

Those same sorts of progressive and diverse appeals are on TV today, according to Mr. Brownstein, even in something as banal as a burger ad. Beginning in the 1970s studio heads, music executives, and corporate marketers began to realize that they had to reflect the country鈥檚 demographic and social changes to remain relevant. They knew they had to cater to different tastes 鈥 first the baby boomers, now millennials and Generation Z.

鈥淵ou are seeing the reality of an increasingly diverse audience and workforce creating pressure for more diverse storytelling,鈥 says Mr. Brownstein, who often writes about demographics and their effects on broad U.S. trends.

Politics is on a different timetable, perhaps. When the 鈥淢aude鈥 run began in 1972, President Nixon was about to win a second term as president, taking 49 states. His platform generally stood against the cultural change that 鈥淢aude鈥 espoused.

While an effective campaign appeal, his cultural message didn鈥檛 accomplish its goal. Gender and racial change came to America anyway, Mr. Brownstein notes. Now former President Donald Trump is gearing up for a 2024 run that leans heavily on promises to 鈥渢ake back鈥 a changing nation. Win or lose, he won鈥檛 be any more successful in that attempt than President Nixon was, says Mr. Brownstein.

鈥淚 think very much what will be the lesson of now is that while you can build a political majority around the idea of stopping the change, what you can鈥檛 actually do is stop the change,鈥 he says.

There鈥檚 repetition in history, no doubt. In fashion, the old often looks new again. In politics and economics, similar problems can arise at regular intervals.

To those who lived through them, the 1970s were like today in that the nation had a similar feel of anger and polarization. This abated somewhat after Watergate played out and President Nixon resigned. But now the nation is led by a Democratic president with sinking poll numbers who may simply be a transition figure. Sound familiar?

Mr. Biden is in fact a physical link between the eras. He was elected a U.S. senator from Delaware in 1972 and has been a Washington insider ever since. But under the surface far more is different now than the same. Different demographics and coalitions power U.S. politics. The economy is vastly bigger and dependent on different industries. Visual art and music take old tropes and cut and mix them in new ways.

When it comes to the 1970s and 2020s, the past may not really be prologue. It may be more of an outline and a few notes, from which valuable lessons nonetheless can be gleaned.聽

Dwight A. Weingarten contributed to this report.