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Today鈥檚 special: Angry diners. What鈥檚 a restaurant to do?

Is the customer still always right? Restaurants are grappling with angry diners amid pandemic exhaustion and a labor shortage.

By Patrik Jonsson, Staff writer
Tybee Island, Ga.

Instead of waiters, America鈥檚 tables may need referees.

The restaurant 鈥 along with the airplane and grocery store 鈥 is becoming the site of angry confrontations between a patience-frayed public and overworked front-line workers, both looking for relief from the pandemic.

  • When customers in a burrito joint in central Maine tried to rearrange some tables amid pandemic restrictions and then began to film an employee鈥檚 demand to put them back, expletives flew 鈥 and the customer was banned.
  • In Ohio, a customer complained he couldn鈥檛 sit at the bar. When told it was to protect the safety of customers and staff, the man said, 鈥淵our safety? This isn鈥檛 about your safety at all. I鈥檓 sitting here.鈥 The next day, the server quit the industry for good.
  • When out-of-control customers made staff cry at a Cape Cod eatery this summer, the owners closed the restaurant for a day to give employees a mental health break.

Such conflicts are rooted, experts say, in a sense of consumer entitlement piqued by pandemic restrictions, and then riven by political discontent.聽

Now, as labor shortages and supply chain hiccups only exacerbate shouting matches and even violence, the restaurant industry more broadly is reexamining core values around convenience, hospitality, wages 鈥 and even the humanity of the tipping class.

鈥淭he fundamental shift and reckoning of the hospitality industry is happening because the pandemic actually changed the perception of those jobs鈥 to something more valued and necessary, says Patricia Campos-Medina, a labor expert at Cornell University in Ithaca, New York. 鈥淭he consequences are right there in your neighborhood, your community, the people you see every day.鈥澛

In some ways, the restaurant is providing an up-close lens on broader economic and social upheaval. The place where people seek solace and communion has increasingly become a flashpoint for pent-up frustrations. And as concern rises about the coronavirus delta variant 鈥 and businesses and cities pass more mandates, often policed by hourly workers 鈥 tensions are rising anew.

The end result? 鈥淭he customer is always right鈥 refrain has been replaced by a different chorus: 鈥淵ou can鈥檛 always get what you want.鈥澛

Even though some 96,000 restaurants have closed due to the pandemic, a rebounding hospitality industry is still understaffed. More than 380,000 jobs were added between June and July 鈥 the most of any sector. Some of the personnel shortage may be related to expanded unemployment benefits. But more broadly, experts say, the labor mismatch is a signal of empowerment for a working class that hadn鈥檛 seen the federal minimum wage budge since the Great Recession. Now, fast-food chains are offering $15 or more an hour, and neighborhood restaurants are offering signing bonuses and other incentives.

A confluence of relief checks, boosted unemployment benefits, and new opportunities created a situation 鈥渟imilar to the start of World War II when enormous amounts of money poured into new industries and shut down other kinds of work, which is exactly what we have here: a historical opening鈥 for employee empowerment, says Nelson Lichtenstein, director of the Center for the Study of Work, Labor, and Democracy at the University of California, Santa Barbara.

As Darron Cardosa, a New York waiter, puts it: 鈥淔or years, customers have been telling us in the restaurant industry to go get a real job. Guess what? That is what has happened, and now they鈥檙e [mad] about it.鈥澛

The blowback in customer service jobs has been at times severe. National park employees have seen a record number of threats from campground visitors this year. A spike in reports on the Aviation Safety Reporting System describe a chaotic workplace, with flight attendants increasingly on the receiving end of abusive tirades.

Last week, the Federal Aviation Administration urged a crackdown on to-go drinks from airport vendors, saying alcohol misuse has played a role in record amounts of airborne strife, the most since the FAA mandated such reporting in 1995.

And Mr. Cardosa鈥檚 Facebook page, which sees 1 million visitors a month, is overrun with tales of rude customers and waitstaff using their breaks to cry on the back stairs.聽

Mr. Cardosa says the number of complaints have gone through the roof in the past year, ranging from bad tipping to profanity-laced tirades. He says a big reason for people leaving the profession is how they are treated 鈥 instead of being appreciated for their hospitality, they have become targets, at least for some lashing out from a greater sense of injustice.

鈥淐ustomers are going into restaurants looking for something to fail, and that鈥檚 not fair for the people busting their butts to give a good dining experience,鈥 he says. 鈥淲hat I keep hearing is that people are losing their minds over the most tiny detail. ... It feels like we have forgotten how to navigate with other human beings.鈥

鈥淚 don鈥檛 deserve this鈥

Joshua Grubbs has noticed a similar phenomenon. The Bowling Green State University psychologist studies entitlement and its impact on society.聽

鈥淎ll of us feel like we have gone through something we don鈥檛 deserve: a multiyear period of injustice on a global scale,鈥 says Professor Grubbs. 鈥淪o people are likely to feel 鈥業 deserve some happiness, something good, I deserve to enjoy myself.鈥 Suffering promotes entitlement.鈥澛

But even a small uptick in extreme behavior in public spaces has dramatic implications for everyone around them, he says.聽

鈥淭hat鈥檚 just the nature of extreme and dehumanizing behavior, and why that鈥檚 frowned on by society,鈥 he adds. 鈥淚t鈥檚 not amenable to having a functioning social world if everybody is being [a jerk] to each other all the time.鈥澛

The situation could lead to deeper changes, says Professor Lichtenstein, co-editor of 鈥淎chieving Workers鈥 Rights in the Global Economy.鈥澛

Among them: A rethinking of 24/7 convenience and a new focus on tipping reforms. Tipping especially plays to the moment, he says, given how the practice is a modern-day iteration of a servile relationship governed more by money than manners.

Restaurant owners have begun addressing those demands, in ways both large and small. For some, that means closing more days, offering paid time off, or just not opening after a busy day or week. A chef on Tybee Island regularly calls off midweek lunches if he senses his staff is getting too stressed.聽

A sign on a pizza shop in Atlanta last week said simply, 鈥淲e鈥檙e taking a few days off. We need a nap, y鈥檃ll!鈥

鈥淧eople have to practice patience鈥

David Basham says he has had about enough.

The Columbus, Ohio, native knows how to treat guests, because he鈥檚 a longtime hotel industry employee. But on vacation in early August here on the Georgia coast, he says he has issues with some of his fellow hospitality industry colleagues.

Long waits while tables sit empty. Annoyed glances from staff. A note of censure as they try to uphold public health mandates that Mr. Basham says he frankly finds unconscionable. He says he hasn鈥檛 made a scene, though he has come close. He admits that his political leanings infuse a larger frustration that disdainful waitstaff are a taste of what he believes 鈥渟ocialism鈥 looks and feels like.

鈥淲hat gets me is how so many servers are now, like, 鈥楬ere is how it is going to be. And [too bad] if you don鈥檛 like it,鈥欌 he says.

But at Lisa鈥檚 Legit Burritos, managing owner Ehrin Sherman Simanski says the attitudes are simply the result of rising expectations running headlong into the limits of a laboring class under heavy social and economic strains.

鈥淔rankly, the customer isn鈥檛 always right,鈥 says Ms. Sherman Simanski. 鈥淚 think a main reason why we haven鈥檛 struggled to find help is that I tell everybody the day they start: 鈥業鈥檝e got your back 100%, no matter what.鈥欌

But as an owner, she says she also bears responsibility for how tensions are resolved, particularly in setting clear expectations for customers and staff.

鈥淧eople have to learn to practice patience, including us,鈥 she says. 鈥淓verybody is just so raw.鈥澛

Indeed, such attitude shifts suggest that pandemic restaurants are becoming economic laboratories, where the ebbs and swells of labor will inform broader societal values.

鈥淲hat鈥檚 interesting to me is there鈥檚 an opportunity here beyond wages and flexibility, which is to address: What is the value in being treated like a person?鈥 says Ravi Dhar, director of the Center for Customer Insights at the Yale School of Management, in New Haven, Connecticut.

Dale Venturini and her staff at the Rhode Island Hospitality Association jumped into those issues this year after they began receiving calls from restaurateurs about a scourge of abusive behavior from customers.

Among their solutions: A 鈥淧lease be kind鈥 poster campaign that has caught on in restaurants around the state. To Ms. Venturini, it is a poignant reminder of a common desire by both staff and customers, heightened by the pandemic: to commune together, and leave elevated.

鈥淥ne thing you don鈥檛 want to take away from us as an industry is our main job: to build community,鈥 says Ms. Venturini, the association鈥檚 president and CEO.

To Mr. Cardosa, the New York waiter, the job is personal: 鈥淭o know I was a part of something, that I was able to make that day even a little bit better for [somebody], it gives you a sense of accomplishment that translates into the rest of your life, and to how we treat people.鈥