Will women's sports rebound from pandemic setbacks?
Women's sports has seen progress on gender equity in recent years, but the coronavirus pandemic threatens to derail the gains.
Women's sports has seen progress on gender equity in recent years, but the coronavirus pandemic threatens to derail the gains.
Linked to the rising call for gender equity worldwide, women鈥檚 sports were enjoying unprecedented attention and support before the coronavirus pandemic.
The World Cup in France put a spotlight on women鈥檚 soccer, culminating with the United States lifting the trophy to chants of 鈥淓qual Pay!鈥 鈥 a nod to the team鈥檚 gender discrimination lawsuit against U.S. Soccer 鈥 and the sport remained in the public eye to open the year. The professional National Women鈥檚 Soccer League, home to many of the U.S. national team鈥檚 players, was expecting to open its eighth season with a new television contract.
Women鈥檚 pro softball was looking toward the sport鈥檚 return to the Olympics for the first time since 2008. Professional volleyball, which enjoys popularity in Europe, Russia, and Brazil, similarly draws peak interest in an Olympic year.
Any momentum these leagues, and women鈥檚 sports in general, had worldwide has seemingly been halted by the pandemic. Now the question is whether women will lose the gains they had made when life returns to normal.
鈥淚f the seas get choppy and rough and you鈥檙e out there in a yacht, you can go downstairs and live it up and ride it out. You can eat good, drink good, and all that. Men鈥檚 sports are the ones with the yacht,鈥 said Cheri Kempf, commissioner of the National Pro Fastpitch softball league. 鈥淏ut if you鈥檙e out there in a canoe, and seas get choppy, you鈥檙e in big trouble. And that鈥檚 women鈥檚 sports. You know, we鈥檙e riding around out there in a canoe.鈥
Among the signs women鈥檚 sports could suffer more was the recent decision by Independiente Santa Fe in Colombia to suspend all player contracts for its women鈥檚 soccer team while saying the men鈥檚 team would only see pay cuts.
The impact of COVID-19 and the resulting hit to the economy could resemble the 2008 recession. The Houston Comets of the WNBA could not find a buyer and the league contracted back then. Whirlpool, meanwhile, pulled out of its planned sponsorship of Women鈥檚 Professional Soccer, which had the unfortunate timing of launching in 2009 and lasted just three seasons.
The WNBA is in better shape today than many women鈥檚 sports because of its affiliation with the NBA. The league has put off the start of the season, set for May 15, but Commissioner Cathy Engelbert recently suggested it might be able to return sooner rather than later.
鈥淲e might be able to tip this season off before some other leagues since we only have 12 teams and 144 players,鈥 she told The Associated Press.
But there are concerns among those who aren鈥檛 similarly positioned.
Volleyball player Kelsey Robinson, who is on the U.S. team that was bound for the Tokyo Olympics this summer before the games were postponed, can usually make a living playing overseas, like many national team players. She was just heading into the playoffs with her club in Turkey, which has a thriving professional volleyball league, when play was suspended. Now she worries about her opportunities in a post-pandemic world.
鈥淚t鈥檚 hard to say what will happen in Turkey or China, where there are pretty strong economies for sport. But for sure, Italy I know will have to decrease salaries, maybe not at the top team, but I鈥檓 sure it鈥檒l affect lower teams and clubs,鈥 Ms. Robinson said. 鈥淲e鈥檙e not finishing the season right now or playing, so that鈥檚 a hard financial burden for our club because a lot of the salaries for the coming season depends on how we finish in the playoffs.鈥
NWSL Players Association executive director Yael Averbuch West said current fears about losses are legitimate.
鈥淚 think that everybody is afraid of that. And especially right now, looking at women鈥檚 soccer and coming off of what we feel is a huge positive momentum after the World Cup, and the NWSL doing really well and continuing to grow, it鈥檚 obviously a concern. This is tough for everyone, including the ownership groups, the fans, the players, the league office,鈥 Ms. Averbuch West said.
The international soccer players' union, FIFPro, issued a report Thursday warning of the impact the coronavirus could have on women's soccer worldwide and recommended mitigation measures, including continued investment.
鈥淲ho knows what the future will bring?鈥 said forward Jodie Taylor, who plays for the NWSL's Reign and England's national team and sits on the FIFPro player council. 鈥淚t鈥檚 a reality, it鈥檚 a stressful reality, and one that the world鈥檚 kind of sitting back and waiting for.鈥
Athletes in individual sports could be hit hardest. Tennis, golf, and track athletes are largely dependent on competing to earn a paycheck, and that鈥檚 currently impossible. The athletes face uncertainties going forward: When the events do return, will the sponsors remain? Will younger prospects fall away from those sports out of economic necessity?
The WTA said last week that its planned start date is now July 13. Wimbledon has been canceled for this year.
鈥淗ealth and safety remains the top priority as we navigate the challenges ahead in these unprecedented times, and we will do everything we can for the tour to resume at the earliest opportunity once it is safe to do so,鈥 ATP Chairman Andrea Gaudenzi said.
The National Pro Fastpitch softball league was hit particularly hard. The 17-year-old league included national teams from Australia, Canada, and China this season in preparation for the Olympics. Australia and Canada have already said that even if the league gets off the ground this season, they won鈥檛 participate.
鈥淚 don鈥檛 want to say that I鈥檓 worried that we won鈥檛 survive,鈥 Ms. Kempf said. 鈥淏ut I think that common sense would dictate and tell you that it鈥檚 a hit for everyone.鈥
This story was reported by The Associated Press. AP Sports Writer Doug Feinberg contributed to this report.
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