海角大神

Megan Zavieh is perfectly fine ordering water at the bar, thanks. No, she鈥檚 not pregnant. And no, she hasn鈥檛 battled with booze. Ms. Zavieh has seen how easily alcohol seeps into the social and work life of the legal profession, a norm that starts in law school. At the umpteenth conference cocktail hour, fellow lawyers have confided to her that they too wished alcohol were less ubiquitous.

鈥淚鈥檓 never the one who wants to get drunk,鈥� says Ms. Zavieh, a mom of four in Georgia and the founder of Zavieh Law. As a runner, she鈥檒l forfeit drinks ahead of races to boost her fitness, and loves the way abstaining makes her feel. As a legal ethics attorney, she鈥檚 seen how problem-drinking can lead to lawyers听鈥渄ropping the ball on their clients.鈥�

Ms. Zavieh says she鈥檚 no teetotaler. But she advocates for an appraisal of the legal profession鈥檚 relationship with alcohol, and for accommodating abstainers with more options. While talking about consumption in moral terms 鈥渒ind of falls on deaf ears,鈥� she takes inspiration from the growing diversity of meal options available for people with food sensitivities.

鈥淚t seems like we鈥檇 have a bit more of a receptive crowd to talking about alcohol consumption in the context of health,鈥� she says.

Ms. Zavieh had been 鈥渟ober curious鈥� long before learning the term. Made popular by a 2018 book of the same name, 鈥渟ober curious鈥� suggests a mindful reexamination of why one imbibes. In practice, that could mean ordering off the mocktail menu. Or aiming for moderation. No matter where imbibers first learned to say 鈥渃heers,鈥� they likely didn鈥檛 learn to question drinking culture.

A health, not moral, choice

Observers like Ms. Zavieh see the bubbling up of this 鈥渟ober curious鈥� era coinciding with Americans鈥� growing obsession with wellness. By extension, framing not-drinking as a personal health choice 鈥� rather than a moral one 鈥� may seem more socially acceptable.

Research by sociologist Jamie L. Mullaney bears this out. In her 2005 book, 鈥淓veryone Is NOT Doing It: Abstinence and Personal Identity,鈥� Dr. Mullaney explored commonalities between dozens of people who abstained from 鈥渆xpected doings.鈥� Whether opting out of sugar, smoking, or sex, her interviewees offered a range of reasons for abstinence 鈥撎齛nd confronted a fair share of bewilderment.

鈥淲e expect a lot of abstainers,鈥� she says. 鈥淲e want them to account in some way.鈥�

Yet even when personal reasons for abstinence were complex, Dr. Mullaney found that people often framed their abstinence simply in terms of health when asked to explain their behavior.

鈥淭he fact that others back off with their questioning when abstinence is framed in terms of health suggests to me that it is a legitimate contemporary cultural frame,鈥� adds Dr. Mullaney, who teaches sociology and anthropology at Goucher College in Baltimore.

She says onlookers may be more inclined to accept explanations for not-doings because 鈥渨e鈥檙e increasingly tuned in to the ways in which excess 鈥� whether it鈥檚 food or substances or even technology 鈥� can impact health.鈥�

Paradoxically, the swell in sober curiosity comes as Americans up their libations. A federally sponsored study in JAMA Psychiatry found that alcohol use rose by 11% between 2002 and 2013. Women, racial minorities, older adults, and people with lower levels of education and income experienced the greatest spikes in high-risk drinking. Separately, Centers for Disease Control and Prevention听reports that 1 in 6 U.S. adults binge-drink nearly once a week.

That said, U.S. teens are consuming less alcohol overall, Pew Research reports. And alcohol manufacturers are getting curious 鈥� and creative 鈥� about the sober market.

Faced with declining beer sales, alcohol brands like Heineken and AB InBev (maker of Budweiser) have begun to听adapt by investing in low- or nonalcoholic drinks. Beverage startups like Seedlip, a U.K. purveyor of nonalcoholic spirits, are weighing in, too. Urban centers have seen a rise in 鈥渄ry bars,鈥� even if their zero-proof pours are as pricey as cocktails.

The increasing bounty of virgin drinks seems to mirror the mainstreamification of what used to be niche food, like vegetarianism or veganism.

鈥淚 think about living鈥�

Societal trends notwithstanding, Dr. Mullaney makes clear that abstaining is a privilege for those who can actually choose.

鈥淲e cannot 鈥榓bstain鈥� from doing things that we cannot do or that we are prevented from doing,鈥� she writes in her book. That鈥檚 why some in long-term recovery from substance use repel the idea of sober curiosity as a fad.

鈥淚 don鈥檛 think about not drinking. I think about living,鈥� says Chris Marshall, founder of Austin鈥檚 alcohol-free Sans Bar. With the help of 12-step groups, Mr. Marshall has been in long-term recovery since becoming sober over a decade ago.

鈥淭here鈥檚 nothing trendy about choosing to stay sober, because for me and millions of other people, this is life and death.鈥�

While he worked as a substance use counselor, Mr. Marshall witnessed several clients make great strides toward sobriety, restore family relationships, return to jobs, only to relapse as they鈥檇 鈥渇all back to the same social circle.鈥�

鈥淎s a counselor, I could only help until about 5 o鈥檆lock every weekday,鈥� he says.听

Anyone can attend Sans Bar, even if it means staying sober for just one night. Mr. Marshall welcomes what he calls a 鈥渟obriety spectrum,鈥� acknowledging a flexible space between those who must abstain completely on one end and听those who are sometimes sober on the other.

In addition to the Austin location, Sans Bar has sister bars in Missouri and Massachusetts, and Mr. Marshall has taken the project on a national tour. He attests to the drinks鈥� deliciousness 鈥� his current favorite is the 鈥淚 Love You So Much,鈥� Sans Bar鈥檚 spin on a pi帽a colada. But he says the real aim is cultivating an alcohol-free community capable of 鈥渉eart-to-heart connection鈥� on a Friday night.

In March, Mr. Marshall brought Sans Bar to Missouri through a pop-up event offering an alcohol-free alternative to Mardi Gras sponsored by the National Council on Alcoholism and Drug Abuse St. Louis, an organization focused on youth prevention. More than 300 people turned up.

鈥淚t far surpassed our expectations,鈥� said NCADA鈥檚 executive director Nichole Dawsey, who鈥檚 noticed an uptick in St. Louis鈥� nonalcoholic scene. 鈥淎t one point I looked around and realized I didn鈥檛 know anybody. For an executive director of an agency, that鈥檚 kind of a big deal.鈥�

NCADA chose to stick with the Sans Bar model of avoiding nonalcoholic drinks that appear to mimic beer, though there are varying opinions within the recovery community on the efficacy of zero-proof drinks and dry bars.

鈥淪ober bars are a relatively new phenomenon,鈥� says George Koob, director of the National Institute on Alcohol Abuse and Alcoholism. 鈥淪o I鈥檇 say there鈥檚 no consensus simply because it hasn鈥檛 been studied.鈥� For someone in recovery, frequenting dry bars could test self-regulation, says听Dr. Koob,听but the community that鈥檚 gained can also be a powerful reinforcer for sobriety.听

Plus, the sober curious movement could help destigmatize those for whom sobriety isn鈥檛 a choice. Like Sans Bar鈥檚 founder, Ms. Dawsey supports sober curiosity in the spirit of inclusivity.

鈥淭his movement 鈥� not a trend 鈥� it鈥檚 about darn time,鈥� she says.

For resources on alcohol use, consider Substance Abuse and Mental Health Services Administration鈥檚 national helpline and treatment locator at findtreatment.samhsa.gov and 800-662-HELP.