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Sheryl Sandberg is now leaning in a slightly different direction.

The听Facebook chief operating officer and women's workplace activist听has shifted away from her strategy of highlighting听older, female, political figures, instead opting to partner with听successful Millennial women.

Ms. Sandberg and her nonprofit foundation,听LeanIn.Org, initially chose presidential candidate Hillary Clinton as one of the faces of the campaign, featuring her in a听March 2015听video produced by听AOL's MAKERS,听that also featured Condoleezza Rice and Ruth Bader Ginsburg.听A听new video, released Wednesday,听features听high-profile female Millennial celebrities:听actresses Emma Watson, Kerry Washington, and Eva Longoria, tennis star Serena Williams, and news anchor Megyn Kelly.

The message:听Women should help each other advance in their careers via mentoring. In the video,听these celebrities thank the women who have helped them and encourages women everywhere to听#LeanInTogether. 听

Sandberg's call for an end to the cold war among women in the workplace seeks to counter dominant norms that pit female workers against one another in competition for higher wages and other social rewards.听Instead, Sandberg says, women ought to empower each other.

In the video Ms. Washington听praises producer and director听Shonda Rhimes.

鈥淪he has so much power, but she wields it so compassionately and responsibly,鈥� Washington says of Ms. Rhimes, who has been her professional mentor.

Sandberg told听CNN听that these women are lending their voices to this campaign because they have benefited firsthand from the support of other women and know what a difference it can make.

One of this campaign鈥檚 goals is to put to rest the office stereotype of women tearing each other down in order to rise and replace it with a cooperative environment wherein women recognize their shared challenges.

In 2013 Sandberg鈥檚 book 鈥淟ean In: Women, Work, and the Will to Lead鈥� vaulted to the top of bestseller lists, but some of the ensuing campaigns have been less favorably received.

For example,听in 2015听she and basketball celebrity LeBron James introduced the idea of 鈥渃horeplay,鈥澨齮hat men should perform household chores and child care in exchange for marital intimacy, in the name of women鈥檚 rights. The campaign fell flat with Millennials.

As for Mrs. Clinton, while Millennials greatly prefer her to Donald Trump, it was听Bernie Sanders who captured the political imagination of this generation in 2016, winning 71 percent of young voters in 2016, compared to 60 percent for Barack Obama in 2008.

鈥淥verall, Millennials respect their elders,鈥� says听Dan听Schawbel, a partner and research director at Future Workplace, a human resources executive network and research firm that specializes in Millennials and their careers. 鈥淲e conducted two studies, in 2013 and 2014. Both show that every generation has respect for their elders and negatively stereotypes the next generation.鈥�

He says听the disconnect听between Millennials and Clinton, or Sandberg, 鈥渋s less about respecting elders and more about a lack of trust for our institutions, our CEOs and our leaders.鈥�

According to Mr. Schawbel, while Millennials may relate to and trust a message from Facebook founder, Mark Zuckerberg, 鈥淭he problem is that Sandberg is older and both she and Clinton came from the political world [she worked in听the Treasury听during the Clinton administration].鈥�

He says, 鈥淪andberg and Clinton are not Millennials, and they are basically politicians too tied to big business for many Millennials to feel comfortable. It鈥檚 hard to fix that.鈥�

鈥淎lso, leaders who are more transparent, [Millennials] will cling to and respect more. In our data, and research, honesty is the number one trait they want to see and clearly they don鈥檛 trust Hillary,鈥� he adds. 鈥淒o they trust Sheryl Sandberg? I have no evidence either way, but because she鈥檚 such a big figurehead there might be a lack of trust because there鈥檚 a lack of transparency.鈥�

But now, Schawbel says, 鈥淪andberg is now doing everything I normally advise one of my corporate clients to do in order to win over Millennials.鈥�

鈥淚 would bring in high profile female Millennials to speak for her,鈥� he says. 鈥淚 would also try and be much more transparent by letting people really see something about your life outside of Facebook and听your book.听What does your day look like? Let us see who you are in an unscripted way.鈥�

The听Connection Research听firm has found that this is a generation that has grown weary and wary of marketing. Millennials are not won over by a hard sell approach but 鈥渨ant to be wined and dined.鈥� They want to get to know you, not your script.

His best advice for anyone wanting to win over the millennial vote or support is to, 鈥淪howcase your weakness.鈥�

Schawbel concludes, 鈥淏e transparent the way Sandberg was when she talked about the loss of her husband. Be associated with young women from both sides of the table, Republican and Democrats.鈥�

Sandberg鈥檚 husband,听Silicon Valley entrepreneur听Dave Goldberg, died in 2015. In an听interview with ABC News' Amy Robach that aired听Thursday听on 鈥淕ood Morning America,"听she spoke candidly about how his death impacted her.

鈥淭he hard thing is that Sandberg and Clinton are hard to relate to,鈥� Schawbel says. 鈥淭hey feel they have to appear strong, but they have to show the weakness. Open up! That鈥檚 the change we really need.鈥�

[Editor's note:听This report has been updated to include the role of AOL's MAKERS in production of the video.]