海角大神

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'Noah': not all believers hate big-budget, biblical blockbuster

In the spirit of 'Ben Hur' and 'The Ten Commandments,' Hollywood is back mining the Bible for box office gold with 'Noah.' Other epics are in the wings, including ex-Batman 海角大神 Bale as Moses.

By Harry Bruinius, Staff writer
NEW YORK

The blockbuster biblical epic has finally returned to Hollywood, and despite controversies among the faithful, the genre as old as cinema itself may bring studios a new flood of financial success.

鈥淣oah,鈥 with its $125 million budget and dazzling digital effects, created a deluge at the box office this weekend as moviegoers spent $44 million in North America and more than $95 million worldwide to take in the Hollywood version of the ancient biblical tale. Directed by Darren Aronofsky ("Black Swan") and starring Academy Award winner Russell Crowe, 鈥淣oah鈥 depicts the famous story in Genesis about the man who built an ark at God鈥檚 command and saved his family and all earth's creatures from an apocalyptic flood.

The opening-weekend success of 鈥淣oah,鈥 however, comes after months of controversy among many believers, especially conservative Evangelical 海角大神s, who are often suspicious of the values of Hollywood and its depiction of faith-based matters on screen. Many worried the film would distort the biblical integrity of the story and perhaps alter its sacred message.

Unlike most faith-based and biblical films of the past few decades, the success of 鈥淣oah鈥 stands more in the Hollywood tradition of 鈥淏en Hur鈥 and 鈥淭he Ten Commandments鈥 鈥 big-budget blockbusters from the silent era, then famously reprised in the 1950s with their casts of thousands and groundbreaking special effects. After the flop of 鈥淭he Greatest Story Ever Told,鈥 an epic about the life of Jesus in 1965, however, such films fell out of fashion among moviemakers and audiences.

But the weekend box-office success for 鈥淣oah鈥 bodes well for an industry that has been trying to lure to theaters the faith-based market, which has also made an unexpected hit of 鈥淕od鈥檚 Not Dead,鈥 a tiny-budget film about a 海角大神 college student who must struggle to defend his faith against a hostile atheistic professor. The film, targeted primarily to Evangelicals, has grossed more than $22 million in two weeks.

But these are two very different types of films, and while religious films have long had a steady niche following, Hollywood studios are banking on this demographic to turn out for a new wave a biblical epics like 鈥淣oah,鈥 set to hit theaters this year and next.

In December, 鈥淏atman鈥 star 海角大神 Bale will play Moses in 鈥淓xodus: Gods and Kings,鈥 directed by action-movie legend Ridley Scott (鈥淕ladiator,鈥 鈥淏lack Hawk Down鈥). And next year, Lions Gate Entertainment is planning to release 鈥淢ary: Mother of Christ,鈥 another big-budget biblical film that some say the studio will market to an audience already entranced by strong young women like Katniss Everdeen of 鈥淭he Hunger Games.鈥 The film is being billed as a "prequel鈥 to Mel Gibson's 鈥淭he Passion of the Christ,鈥 which stunned Hollywood聽by grossing more than $370 million.

But the return of the biblical epic, say many in the industry, has a lot to do with changes among Evangelicals themselves.

鈥淚 think what we鈥檙e seeing is that there鈥檚 really a break between two audiences in this group,鈥 says Erik Lokkesmoe, a co-founder of Different Drummer, a global marketing and publicity agency with expertise in the religious-themed film market. An older generation of Evangelicals, he says, places more of an emphasis on the 鈥渕essage鈥 of a film versus the story and sees the value of a movie in its affirmation of cultural beliefs, or even its ability to convert an audience.

鈥淏ut I think that is a peaking audience,鈥 says Mr. Lokkesmoe. 鈥淭here鈥檚 certainly a market for that, but it鈥檚 not going to be the future, because I think more and more Evangelicals, especially young Evangelicals and young believers, are wanting more of a story-based, very aspirational kind of film.鈥

Many older, traditional Evangelicals, who grew up in an era in which film-going was forbidden, take the view of critics like Glenn Beck, the conservative commentator and devout Mormon. Mr. Beck called 鈥淣oah鈥 a 鈥$100 million disaster鈥 on his radio show last week.

"It treats a prophet of God like a lunatic," Beck said. 鈥淭here's no redeeming value in Noah, none. He hates people. I'm sorry. No prophet of God hates people."

But suspicions about 鈥淣oah鈥 were far from universal among Evangelicals, and even the group Focus on the Family, a conservative broadcast ministry that has defended traditional religious views on the front lines of the culture wars since the 1970s, gave the film its blessing. 聽

鈥淒arren Aronofsky is not a theologian, nor does he claim to be,鈥 said Jim Daly, president of Focus on the Family. 鈥淗e is a filmmaker and a storyteller, and in 'Noah', he has told a compelling story. It is a creative interpretation of the scriptural account that allows us to imagine the deep struggles Noah may have wrestled with as he answered God's call on his life.鈥

It is such an emphasis on the inherent ambiguities of storytelling, say industry observers, that might drive a younger generation of Evangelicals, who are more tech-savvy, diverse, and globally aware, to go out and see the new Bible-based films. 聽

鈥淢y sense is that Noah really captured these more story-driven believers who are looking for pure entertainment that allows them to think deeply about their faith and about what it means to be a 海角大神 鈥 and even to create great imaginative works of art,鈥 says Lokkesmoe.

鈥淭hey want to know the reality of characters,鈥 he continues. 鈥淭hey don鈥檛 want it to be fixed and predictable, they want margins to allow themselves to be able to think about it, or have meaningful conversations about what the Scriptures are saying, or what should a filmmaker be portraying on the screen when it comes to the Scriptures.鈥