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How strikes against the Islamic State play out in US midterms

National security is shaping up as a rising concern among voters heading into 2014 midterm elections, especially among swing voters known as 'Walmart moms.' Will slamming the president for 'no strategy' on the Islamic State work for Republicans?

By Francine Kiefer, Staff writer
Washington

Perfect timing? Or off base?

On Tuesday, the day after the US and its Arab-country allies launched air strikes against Islamic State and other terrorist targets in Syria, former Sen. Scott Brown (R) launched a聽web ad聽criticizing the administration鈥檚 handling of the terrorist threat.

He said President Obama and Sen. Jeanne Shaheen (D) of New Hampshire 鈥 whose seat former Senator Brown is seeking 鈥 鈥渟eem confused about the nature of the threat.鈥 It is one among several recent GOP ads criticizing the president and his Democratic rivals on national security, especially in the wake of聽the president's "we don't have a strategy yet" comment聽last month.

But after Monday鈥檚 airstrikes, Rep. Peter King (R) of New York is urging support for the president and his strategy against the Islamic State (IS), also known as ISIS or ISIL.

True, he and others have been calling for airstrikes for weeks and months, but now it鈥檚 being done and 鈥渨hatever happened in the past, that鈥檚 behind us,鈥 Representative King said聽Monday聽night on Fox News鈥檚 鈥淭he Kelly File.鈥 He added: 鈥淲hat鈥檚 important now is, as Americans, we go forward and support the president and urge him to continue 鈥 until ISIS has been devastated.鈥

Indeed, that was the message last week from Congress, which, in an unusual bipartisan vote, gave the president authority to train and arm a moderate Syrian opposition to fight the Islamic State.

No question, national security has risen as a concern among voters as the聽Nov. 4聽midterm elections approach.

Videotaped beheadings of American journalists by IS, as well as young migrants from Central America streaming over the US southern border this summer, have caused the issue to 鈥減op鈥 among the electorate, Rep. Greg Walden (R) of Oregon,聽told a Monitor breakfast聽Friday. Representative Walden, as chairman of the National Republican Congressional Committee, is in charge of winning more seats for House Republicans.聽On Friday, the NRCC released聽four ads聽that painted Democrats as weak on terrorism and border security.

But the security concerns among voters are broader than terrorism and the border, find two pollsters in recent focus groups of so-called 鈥淲almart Moms鈥 鈥 crucial swing voters defined as having at least one child at home and shopping at Walmart.

鈥淪ecurity really did pop in the focus groups, but it wasn鈥檛 just ISIS,鈥 says Margie Omero, of Purple Strategies. 鈥淭here was also a lot of concern about school shootings, crime, violence, Ferguson, overall instability.鈥

Her counterpart for the September focus groups, Neil Newhouse, partner of Public Opinion Strategies, agrees, calling voters 鈥渦nsettled.鈥 These ads, he wrote in an e-mail, 鈥渁re clearly meant to tap into that sentiment.鈥

But will they make a difference in these midterms?聽

National security played a major role in the midterms of 2002, when 9/11 was still clearly visible in the rear-view mirror 鈥 helping to tip the Senate to Republican control under GOP President George W. Bush. It again played a role in 2006 鈥 this time against Republicans and President Bush as voters punished him for the Iraq war and his handling of hurricane Katrina, handing control of the House and Senate to Democrats.

This time around, something like ISIS is not likely to be as salient as in 2002, says Ms. Omero. Additionally, Walmart moms don鈥檛 want to see politicians play politics with this issue, she says.

These moms want to see candidates first come up with a plan, second 鈥減ut politics aside,鈥 and third 鈥渄emonstrate that they understand鈥 what moms are facing, she adds, looking at their broad set of concerns.

"It鈥檚 quite possible that security and safety and this whole group of issues may be salient for a lot of folks, moms in particular," says Omero.

But swing voters such as Walmart moms want politicians to work together to solve these problems. When they look at these ads, she says, they will look through that lens.