海角大神

After cutting campaign staff and spending, a weak debate performance, and continued nose dive in the polls, Jeb Bush has a new plan to revitalize his Republican presidential campaign, and it comes in the form of nearly 650 pages of e-mails.

On Monday, Mr. Bush鈥檚 new e-book, titled 鈥淩eply All,鈥� went on sale for $2.99 on Amazon. It can also be ordered in paperback for $15.99. A Bush spokesman told The Washington Post all profits will go to Florida Coalition Against Domestic Violence.

It鈥檚 an extensive, self-curated collection of Bush鈥檚 e-mail exchanges throughout his tenure as governor of Florida. It attempts to cast the presidential candidate as a productive policy wonk who is transparent and accessible to constituents.

The release comes along with the launch of the 鈥淛eb Can Fix It鈥� tour, the de-facto title of his campaign鈥檚 reset strategy, which will utilize the book as proof of his leadership qualities. But for a candidate whose biggest weakness seems to be mundanity, how can releasing a dense book that covers issues like medical tort reform compel primary voters to swing in his direction?

It certainly won't be with juicy morsels of Bush family gossip 鈥� the book鈥檚 forward says any e-mail exchanges about personal matters were excluded. But there are some interesting finds.

While Bush is now targeting Sen. Marco Rubio for his poor attendance in the Senate, in 2000 a constituent wrote to the governor complaining that he was spending too much time campaigning for his brother, George W. Bush. He responded that he works 80 hours a week and only campaigns for his brother in his spare time, and not at the expense of taxpayers.

From exchanges with then-ABC News anchor Barbara Walters, to a nine-year-old girl who hated piano lessons, to brief correspondence with his parents, the book appears to be both humanizing and pragmatic.

The Washington Post鈥檚 Ed O鈥橩eefe reported on a multitude of the book鈥檚 contents, writing that 鈥淚nstead of messages between Bush and Florida officials, or his family or his brother's presidential campaign aides, he instead published a series of mostly emotional, critical e-mails from concerned Floridians.鈥�

The suspenseful aftermath of the 2000 presidential election, when a recount took place, provides some insight into how Bush may have handled his conflict of interest:

And it can鈥檛 go unnoticed that Bush voluntarily releasing his emails is in contrast to the controversy surrounding Hillary Clinton鈥檚 use of a private e-mail server while secretary of State. It鈥檚 an indication that Bush still sees Clinton as his toughest and ultimate opponent, who leads national polls for the Democratic primary.