Why a small city made bus routes free to low-income residents
In September 2018, the small city of Lawrence, Massachusetts, made key bus routes free to ease mobility, and life, for its poorer residents.
In September 2018, the small city of Lawrence, Massachusetts, made key bus routes free to ease mobility, and life, for its poorer residents.
A small Massachusetts city is showing that there are simple, inexpensive ways to improve the lives of low-income residents.
In Lawrence, bus ridership was low in 2018, and at $1.25 a ride the city wasn鈥檛 breaking even on its investment. Instead of raising fares to make more money 鈥� and pushing riders further away 鈥� the city drew $225,000 from its reserves to cover fares for two years on the three routes that start and stop in Lawrence.
鈥淭hat鈥檚 really not a lot of money,鈥� says Mayor Dan Rivera.听
It鈥檚 already having an impact. The routes became free in September, and ridership is up 20% from 2018 levels, according to data from Merrimack Valley Regional Transit Authority. (Note: This story was reported just before the worldwide push for social distancing.) With most of the city鈥檚 riders making less than $20,000, the free transportation helps. Seniors can now get to the hospital, parents to the supermarket, students to school 鈥� all without worrying about the cost.
鈥淭hey鈥檙e very, very grateful,鈥� said Luis Hiraldo, an MRVTA driver. 鈥淎 lot of people have told me that.鈥�
Lawrence is part of a small but growing number of cities听considering听the switch. Kansas City, Missouri, and Olympia, Washington, have made bus routes free in the past year, and other cities in Massachusetts view Lawrence as a potential model.
Mr. Rivera鈥檚 advice? Just do it.听鈥淭est one line, test two lines. ... It鈥檚 not like you either have to do everybody free or nobody free,鈥� he said. 鈥淵ou can just do the lines that are important to people in poverty. I think you鈥檒l see an impact there.鈥�