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鈥楳asterpiece鈥 at 50: How has the PBS staple influenced US culture?

As PBS鈥檚 鈥淢asterpiece鈥 celebrates its golden anniversary, we ask an author and aficionado听about its appeal and influence.听

By Rochelle M. O'Gorman , Correspondent

Nancy West, an English professor at the University of Missouri for more than two decades, is a lover of movies, literature, and all things 鈥淢asterpiece.鈥 The author of books about culture and media, she recently published 鈥淢asterpiece: America鈥檚 50-Year-Old Love Affair with British Television Drama.鈥澨

Professor West, who has studied and taught 19th-century literature and film, first dreamed up this project 10 years ago. In her book, she writes about 鈥淢asterpiece Theatre鈥 and 鈥淢ystery,鈥 now combined to just 鈥淢asterpiece.鈥 In an interview, she discusses the program鈥檚 influence and appeal since its first airing 50 years ago this year.听 听

Q: Why do you think Americans love 鈥淢asterpiece鈥 so much?

Long before HBO came along, 鈥淢asterpiece鈥 introduced the world to TV excellence. They got there first and planted the flag. ... It鈥檚 just the kind of programming it does. And they, so unapologetically, without a trace of irony, came up with the title 鈥淢asterpiece Theatre.鈥 Audiences in 1971 were turning to it because they thought, 鈥淲e want smart television and we want something that鈥檚 going to raise the bar for us a little bit.鈥

The show has always stuck to a standard of excellence. They try to go after the best, but at the same time recognize the audiences鈥 tastes. There are no more four-minute lectures from [host] Alistair Cooke; that would never work now. And they can do [historical drama] 鈥淲olf Hall,鈥 but they can鈥檛 do just 鈥淲olf Hall,鈥 they have to have something like 鈥淎ll Creatures Great and Small鈥 to balance things out.听听

Q: How influential do you think the program has been on American television?

I鈥檓 going to go way back to 鈥淯pstairs, Downstairs鈥 or 鈥淚, Claudius,鈥 which pushed the limits of the small screen with sex and violence, and on PBS of all places! In the research I was doing people would link 鈥淚, Claudius鈥 with shows like 鈥淪oap.鈥 Even though they are such dramatically different shows, they were linking them as being part of a force that was changing the look and the content of television. Before Jane Tennison in 鈥淧rime Suspect,鈥 was there a female detective like her, broken, and where the context is about gender politics? I don鈥檛 think so, but afterward she opened up all kinds of representations of female detectives who were much like her. Kyra Sedgwick in 鈥淭he Closer鈥 鈥 and Gillian Anderson鈥檚 role in 鈥淭he Fall鈥is totally descended from Jane Tennison.

Q: Do you think Masterpiece has also had an impact on American culture at large?

I do. In its quiet way I really do. For one thing, being around for 50 years makes you a kind of classic. Whether they watch the show or not, I think Americans are very happy that it鈥檚 there; it鈥檚 part of the American tradition of television. I think that [the program] conditioned a climate where people started seeing the potential of adapting books to television, good books, high-quality literature. I think that鈥檚 entirely due to 鈥淢asterpiece Theatre.鈥

Q: Interesting point, but there were certainly a lot of film adaptations of good literature prior to 鈥淢asterpiece.鈥

Movies fail a lot because film is so limited by its time. Television really can adapt much better than film.

Q: And which was the most influential 鈥淢asterpiece鈥 offering of all of them?

In 50 years? It鈥檚 got to be 鈥淒ownton Abbey.鈥 In terms of numbers 鈥淯pstairs, Downstairs鈥 had a much higher viewing, but it was because there were limited options for viewing.听

Q: How much do you trust the history and research done for the period pieces on Masterpiece?

When Daisy Goodwin did 鈥淰ictoria,鈥 there were people who said, 鈥淰ictoria never did this, she never did this, she never did this.鈥 Or they complained that the show was a little too insular and didn鈥檛 go into political events enough. But Goodwin did get her Ph.D. in history at Cambridge and I certainly trust her more than I would a lot of other screenwriters. Sure, she takes liberties and she鈥檚 got this particular, very feminist angle that she wants to pursue. But it听is听drama.

Q: Do you think people hunger for programs made with decency and not just gore and violence?

Right now the world is a gloomy place and all we want is something sweet that celebrates love and community and family. A lot of 鈥淢asterpiece鈥 shows do that. Sometimes that puts people off, but I think right now people love that. They appreciate being able to watch something that doesn鈥檛 set them on edge. Also, there are other more subtle qualities, like courtesy [on 鈥淢asterpiece鈥漖, which we don鈥檛 see much of.