海角大神

A new trailer has been released for the upcoming seventh season of the massively popular HBO program 鈥淕ame of Thrones,鈥� which has become the network鈥檚 most-watched show of all time and influenced the TV industry.

According to HBO, the upcoming seventh season, which will debut this July, will have seven episodes, shorter than the series鈥� usual seasons that are made up of 10 installments. Series co-creators David Benioff and D.B. Weiss estimated in 2016 that there would be 13 episodes total in the seventh and eighth seasons of the show and that the program would then conclude.

The new clip shows characters and rivals Jon Snow (Kit Harington), Daenerys Targaryen (Emilia Clarke), and Cersei Lannister (Lena Headey) all ascending thrones.聽

AOL writer Jennifer Kline notes that the trailer is 鈥渃ryptic鈥� 鈥� HBO no longer feels the need to introduce these characters or attempt to draw in new viewers, merely betting that the program鈥檚 passionate fan base will understand and be excited.聽

鈥淕ame of Thrones鈥� has been influential in the TV business and has largely become more popular as the seasons have gone on. The show provided another boost for the fantasy genre when it won the prestigious best drama series prize for the first time at the Emmy Awards in 2015.聽

And because it鈥檚 based on an already-popular book series, the show had a built-in audience already. 鈥淭he rise of prestige television had paralleled the rise of cult fandoms,鈥� BBC writer Jennifer Keishin Armstrong wrote of the time before the debut of 鈥淕ame of Thrones鈥� on TV. 鈥淭he passionate online exchanges among fans of books like [George R.R.] Martin鈥檚 made them desirable targets for marketing. Suddenly, HBO had proof that a 鈥楪ame of Thrones鈥� series would have an intensely engaged audience from the start, and the network鈥檚 marketers knew exactly how to reach those fans 鈥� right on those websites and message boards where they gathered to discuss the minutiae of the books. If the network got particularly lucky, those fans would become ambassadors to a wider audience.鈥澛�

Now that 鈥淕ame of Thrones鈥� has attracted fans all over the world, what does the series鈥� popularity say about us?聽

Aymar Jean 海角大神, assistant professor in the department of communication studies at Northwestern University, told the Monitor in 2016 that the moral ambiguity of many of the 鈥淕ame of Thrones鈥� characters lent suspense to the show for many viewers, keeping them on their toes. Viewers appear to like the cliffhangers and plot twists.

鈥淎 lot of the characters on the show right now have done some pretty horrible things,鈥� he said. 鈥淭here are some characters that you might have been rooting for in season two who after something in season three makes you much more conflicted about rooting for them. I think that the ability for allegiances to shift among fans gets them to talk about the show.鈥澛�

And Matt Cecil, a Seattle-based fan of the show, told the Monitor that the dark events of the show cause him to then examine tragic events in the world. 鈥淸It] really makes you think about the world and reflect, and [it] kind of gives you this understanding that things aren鈥檛 always rosy,鈥� he said.