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鈥楤arbie鈥 box office bash: Gerwig鈥檚 opening weekend shatters records

鈥淏arbie鈥 broke the opening weekend record for 2023 and shattered the first-weekend record for a film directed by a woman. Box office sales surpassed director Greta Gerwig鈥檚 domestic grosses for her previous two films, 鈥淟ittle Women鈥 and 鈥淟ady Bird.鈥

By Lindsey Bahr , Associated Press

鈥淏arbie鈥 didn鈥檛 just break the opening weekend record for 2023; it also shattered the first-weekend record for a film directed by a woman.

With $162 million in ticket sales from North American theaters, according to studio totals Monday, 鈥淏arbie鈥 catapulted past both 鈥淐aptain Marvel,鈥 which was co-directed by Anna Boden and opened to $153.4 million in 2019, and 鈥淲onder Woman,鈥 Patty Jenkins鈥 2017 film that debuted to $103.3 million. Boasting a reported price tag of $145 million, 鈥淏arbie鈥 also cost less to produce than 鈥淐aptain Marvel鈥 ($152 million) and 鈥淲onder Woman鈥 ($200 million).

Globally, it far surpassed 鈥淲onder Woman鈥檚鈥 debut with over $337 million versus $228.3 million, though 鈥淐aptain Marvel鈥檚鈥 global launch was higher at $455 million.

鈥淏arbie鈥檚鈥 debut, $7 million higher than estimated on Sunday, is also significant because its audience was 65% women 鈥 not a surprise in and of itself, but as far as box office history is concerned, movies that open over $100 million often have a majority male audience (including both 鈥淐aptain Marvel鈥 and 鈥淲onder Woman鈥). This, many have noted, is perhaps less a rule and more of a lack of big films that have been made and promoted with a blockbuster female audience in mind.

A close, but imperfect comparison is 鈥淔ifty Shades of Grey,鈥 which was directed by Sam Taylor-Johnson, and made $85 million in its first three days. The R-rated adaptation opened on Presidents Day weekend in 2017 for a five-day haul of $93 million.

鈥淏arbie鈥 also earned the title of the third biggest July debut ever, surpassing Christopher Nolan鈥檚 鈥淭he Dark Knight鈥 and 鈥淭he Dark Knight Rises鈥 鈥 not adjusted for inflation 鈥 and trailing only the live-action 鈥淭he Lion King鈥 and 鈥淗arry Potter and the Deathly Hallows: Part 2.鈥

Ms. Gerwig co-wrote and directed 鈥淏arbie鈥 which is intended to be the first of many Mattel-inspired spinoffs. And in just one weekend it鈥檚 already surpassed the domestic grosses for her last two films, 鈥淟ittle Women,鈥 which earned $108.1 million, and 鈥淟ady Bird,鈥 with $49 million. In 2018, Ms. Gerwig also made history by becoming the fifth woman to be nominated for the best director Oscar (for 鈥淟ady Bird鈥 ). As of 2023, there have now been seven women nominated for best director, and some are already predicting that Ms. Gerwig will notch another nod for next year鈥檚 ceremony.

鈥淏arbie鈥 and Ms. Gerwig鈥檚 success was celebrated widely online with many in Hollywood pausing to reflect on the moment. Reese Witherspoon posted 鈥渨ay to go, GG!鈥 on Instagram, while director Ry Russo-Young wrote that 鈥溾楤arbie鈥 and its success looms as a beacon of hope鈥 amid the strikes and widely shut-down productions.

鈥淚t鈥檚 wildly original, feminist, giant in scope and swing, and feels singular to a perspective,鈥 Russo-Young wrote. 鈥淭hese are rare qualities for big movies these days. I hope to see more made like this in the coming years.鈥

Filmmaker Nancy Meyers also celebrated the 鈥渢riumph鈥 on Instagram, but bristled at the focus on the glass ceiling aspect asking if 鈥淐hristopher Nolan has ever once in his life been referred to as a male director.鈥 Meyers and Nolan are among only a handful of writer-directors who have had two or more of their original films gross over $100 million domestically.

鈥淕reta Gerwig鈥檚 鈥楤arbie鈥 accomplished something so profound,鈥 Melissa Silverstein, the founder of the blog Women and Hollywood and the artistic director of the Athena Film Festival, wrote in an email Monday. 鈥淭he fact that she made a funny, entertaining feminist critique and broke so many box office records with a movie about a doll that has been such a lightning rod in our culture is a monumental feat that should not be underestimated.鈥

Now it鈥檚 a question of how high 鈥淏arbie鈥 can go and if it can outgross other top films directed by women. In North America, to get the No. 1 spot, 鈥淏arbie鈥 will have to earn more than 鈥淔rozen II,鈥 co-directed by Jennifer Lee, which tallied out with $477.4 million. 鈥淐aptain Marvel鈥 is in second place with $426.8 million.

With good reviews and audience scores in its arsenal, word-of-mouth enthusiasm and watercooler buzz, as well as no direct new competition on the calendar, it鈥檚 likely that 鈥淏arbie鈥 will have 鈥渓ong legs,鈥 a common phrase in the exhibition business that means a movie will continue selling significant numbers of tickets far past its opening weekend.

鈥淭his film is working everywhere,鈥 said Jeff Goldstein, Warner Bros.鈥 head of domestic distribution. 鈥淭his historic result reflects the intense heat, interest, and enthusiasm for 鈥楤arbie.鈥欌

This story was reported by The Associated Press.