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Why parents have a stake in E3 鈥 and Nintendo's survival

The Electronic Entertainment Expo, or E3, started Monday, and parents have an opportunity to keep up on the latest in video game news, including the plight of the family-friendly Nintendo devices.

By Lisa Suhay, Correspondent

Most parents may be unaware the annual Electronic Entertainment Expo, also known as E3, is underway and one of biggest opportunities for video game console and game companies to roll out their latest consumer products. This includes the launch of numerous mature titles younger kids are itching to try, despite age restrictive warnings.

Monday at E3聽聽Microsoft's XBox,聽Electronic Arts (EA),聽Ubisoft,聽and聽Sony's PlayStation聽each trotted out their new games and devices for fans.

Today is Nintendo's big day to take center stage in a presentation that will be streamed online. Nintendo, known as one of the industry leaders in family-friendly game play, may fade away unless parents clap harder for companies that eschew shooter-themed games.

Because gaming can be a time vampire, and perhaps a bad influence as far as potential desensitization of violence is involved, some parents may be tempted to rejoice at the news that any gaming company is on the ropes.

But let's take a closer look at what would be lost if Nintendo loses the battle for survival in the video gaming world.

E3 began Monday, and the tidal wave of first and third-person shooter games, offering whats seems like an unceasing rain of blood and bullets in a world of increasing school shooting incidents, might be a good reason to pay attention to the woes of the company that brought us Mario, Yoshi, Donkey Kong, and other family-friendly titles.

For the most part, while other game companies include titles that are family-friendly sprinkled into catalogs that are anchored by mature titles (ie. Sony PlayStation PS3 can boast about 鈥淟ego鈥 and 鈥淢inecraft鈥 games, while XBox has 鈥淪kylanders鈥 and聽鈥淗arry Potter鈥 titles).

Nintendo and a handful of other game companies have made it their business to create games that only reach a violence level of alien blasting and swashbuckling, available on Nintendo devices in the games 鈥淢etroid鈥 or 鈥淭he Legend of Zelda鈥 respectively.

While there are Nintendo-compatible versions of games I don鈥檛 allow my sons to play, including 鈥淐all of Duty鈥 (made for the 3DS and WiiU devices), they are not produced by the Nintendo Corporation, but by other game developers who release the games for multiple platforms.

Nintendo has announced annual losses three years running, according to an ABC report. Yesterday Nikkei Asian Review announced that for the first time in eight years, Nintendo has been overtaken in console sales by rival Sony.

I decided to check in with my resident video game expert think tank 鈥 also known as my four uber-gamer sons.

My sons were delighted to learn that I was reporting on the annual E3 conference as part of an assignment.

鈥淕ood. Now save Nintendo,鈥 said Ian, 19, who is a die-hard fan of the 3DS and its family-friendly titles such as Nintendo鈥檚 鈥淟uigi鈥檚 Mansion鈥 and 鈥淢onster Hunter.鈥

Because I didn鈥檛 know any video game industry giant needed the help of a mom, I asked what鈥檚 wrong with the company.

(Memo: Never ask a room full of Nintendo fans what鈥檚 wrong with their favorite gaming company unless you鈥檙e prepared for total geek overload.)

Ian, Avery, 15, and Quin, 10, as well as several other visiting teens in the room, filled me in on everything from the fact that the WiiU console fails to interface with other Nintendo devices such as the handheld 3DS, to the 鈥渁nnoying鈥 WiiU controller.

鈥淏ut basically Nintendo is just getting "pwned" [a gamer abbreviation of the words 鈥榩erfectly owned,鈥 pronounced p-oh-nd] by all the other companies that make all the FPS [first-person shooter] and 3PS [third-person shooter] games like Call of Duty, Halo,鈥 Quin shared.聽

He added, 鈥淏asically, everything you've ever banned."

Now I was interested in the cause my kids had set before me and knew I needed to research further.

I contacted the one absent member of the gamer think-tank, my son Zoltan, 20, who is away at college.

鈥淗ardware and online gaming aside, the core issue is that Nintendo鈥檚 storylines are played-out and people get bored, so they go primal with mindless shooter games,鈥 Zoltan explained.

鈥淭he exception of course would be the game 鈥榋elda.鈥 If they continued that storyline and did an HD version and could make some platform cross-over from WiiU to 3DS they would be back in business.鈥

When I got off the phone, I thought about how attached my sons have always been to the characters and 鈥渟tories鈥 told by games played on Nintendo devices through the years.

At no time before this conversation had I thought of video game developers as storytellers.

In that light, it makes sense that Disney and other filmmakers have entered into the video gaming world and subsequently found success.

Just a few months ago, Quin had me making our own plush Mario and the Mushroom Kingdom characters for months because he wanted to have them in hand to continue the adventures that had become stale in the virtual video game world.

Avery, 15, is a 鈥淢etroid鈥 and 鈥淢onster Hunter鈥 guy to the core, who ran into the room last week and stopped the presses in a rare public display of emotion, shouting, 鈥溾楳onster Hunter 4鈥 is coming in 2015! I am happiness!鈥

Zoltan, 20, has played 鈥淟egend of Zelda鈥 on every platform Nintendo offers and dressed as the game鈥檚 character Link last Halloween with some help from my mom who made the character鈥檚 signature hat for him.

Plus, all four of my sons have followed their favorite games, like Pokemon, from the handheld DS device to consoles that hook to a TV set and now, in some cases, to online versions that have become complex, highly social, multiplayer gaming environments, making friends in Japan, Hawaii, and Australia, among other locations.

Tuesday, Nintendo will take the stage at E3 to announce its newest offerings.

No matter what the outcome, I believe gaming companies would be wise to still serve the family gaming contingent, and focus on the storytelling inside the games over the kill count.

Parents have the chance to tune in to E3 online with their kids and gain a better understanding of what game titles are gaining popularity and what help steer kids to the best game choices that fit.

In a way, this聽relates to the old adage, 鈥淭he family that plays together, stays together,鈥 but is updated as we find new platforms and applications in the digital age that we all can share.