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It was the moment of The Avengers that fans never saw coming, and won鈥檛 soon forget. But while director Joss Whedon may have had Clark Gregg鈥檚 S.H.I.E.L.D. Agent Phil Coulson pay the ultimate price to have the Avengers assemble, Whedon will be giving him a second life. Marvel announced at New York Comic-Con that Coulson will be returning in the pilot of the upcoming ABC series,聽S.H.I.E.L.D.

Details are slim beyond a presence in the first episode of the show, but that鈥檚 all fans need to have their faith in the surprise star of Marvel鈥檚 鈥楶hase One鈥� restored.聽

We won鈥檛 presume to question the decision to kill off one of the most beloved characters that Marvel had stumbled upon, since the scene served its purpose in uniting the Avengers with a dose of poignancy and genuine sadness. But what made the choice so strange was how Whedon鈥檚 鈥渕an crush鈥� on Clark Gregg was cut so short, just as it was showing the most promise. Originally the embodiment of S.H.I.E.L.D. 鈥� a personality-less 鈥榤an in black鈥� operating in secrecy 鈥� Coulson鈥檚 character had evolved into much, much more through Thor, Iron Man 2 and The Avengers, showing childlike adoration for Captain America, and romance with an unnamed cellist (Marvel Comics Easter egg alert!).

That character growth proved too good to say goodbye to just yet, as Clark Gregg made a surprise appearance during Marvel鈥檚 NYCC panel to discuss his work on the Ultimate Spider-Man animated TV show. A video was then shown in which Joss Whedon and Marvel studio head Kevin Feige announced that Gregg would be reprising his role in S.H.I.E.L.D.鈥榮 pilot episode, previously confirmed to be written and directed by Whedon.

Exactly how the death and return of Coulson will be explained is still unclear. Nick Fury bent the truth of his passing at the hands of Loki to provide the extra 鈥減ush鈥� that Captain America and Iron Man needed to work as a team. Given that, it鈥檚 possible he was lying about the entire thing. If Agent Coulson were re-introduced under those circumstances (whether he was in on Fury鈥檚 plan or not) we鈥檙e confident that Gregg鈥檚 deadpan sense of humor and Whedon鈥檚 writing could make it believable. It would undercut the impact of his death scene in Avengers, but that鈥檚 a price fans would be happy to pay.

Of course, there is the possibility that Agent Coulson鈥檚 role in the S.H.I.E.L.D. pilot takes place before the events of Avengers, with the rest of the new agents and cast left to carry on the series. A longer look at the events leading up to Gregg鈥檚 demise would be a bittersweet story to see told, but would help legitimize the TV show as a canonical extension of the film universe, directly tied to the most successful Marvel movie to date.

In all honesty, we鈥檇 be fine with his death being explained away if it meant a continued role for the character in Marvel鈥檚 films and television shows. Gregg hasn鈥檛 just provided comic relief, but has shown he鈥檚 willing to back the studio in all its endeavors, and embrace the fan community. The affection he鈥檚 earned among hardcore Marvel fanboys and casual audiences is a powerful tool, but unfortunately, it also makes him the kind of character Whedon loves to kill. But will Marvel really let Whedon take that piece off the board this early?

Either way, fans haven鈥檛 seen the last of Phil Coulson. At least one more Whedon-spun story exists to be told about the enigmatic agent, but beyond that, who knows? The working relationship between Whedon and Gregg is just beginning (next demonstrated in Whedon鈥檚 Much Ado About Nothing), so only time will tell.

Andrew Dyce blogs at Screen Rant.