Disney to create shows for Snapchat: the next way to watch TV?
The ABC-Disney Television Group is partnering with Snapchat to create two- to six-minute shows in 2017, Disney announced on Wednesday.聽
The ABC-Disney Television Group is partnering with Snapchat to create two- to six-minute shows in 2017, Disney announced on Wednesday.聽
Disney has signed an agreement to create shows for Snapchat, the company announced Wednesday.
The Disney-ABC Television Group will produce new content for the popular social media app, joining other media companies including聽Viacom, Comcast鈥檚 NBC-Universal, and Time Warner Inc鈥檚 Turner Broadcasting System Inc., all of which signed a variety of content and advertising agreements with Snapchat this year.聽
As young people increasingly turn away from traditional television and toward social media for their entertainment, media companies are starting to adjust. Snapchat this year surpassed Instagram as the favorite social media network for American teens,聽as Ben Thompson reported for 海角大神 earlier this year:
Now, Snapchat is "actively courting"聽media companies and production studios to make original short-form shows between 2 and 6 minutes long for its Discover feature, Sahil Patel reported for Digiday in October.聽
The agreement with the ABC-Disney Television Group will kick off on Jan. 3 with a recap series around ABC's "Bachelor" franchise, titled "Watch Party: The Bachelor." More shows will be revealed later on.聽
This is not the first time the ABC-Disney group and Snapchat have partnered up. In February, the two worked together for a special Live Stories event around ABC's broadcast of the Academy Awards.聽
"Earlier this year, we worked closely with Snap on a very successful The Oscars Live Story and we look forward to building on that relationship and providing Snapchat鈥檚 mobile-centric users with a unique, immersive experience around our shows and brands, said Disney-ABC Television executive John Frelinghuysen in a statement.聽
This report includes material from Reuters.