New biography: Steve Jobs vowed that Apple would never make a TV
The upcoming biography 'Becoming Steve Jobs' looks to set the record straight over what kind of person Apple's co-founder really was.
The upcoming biography 'Becoming Steve Jobs' looks to set the record straight over what kind of person Apple's co-founder really was.
Apple enthusiasts are scrambling to collect details about a new Steve Jobs biography that听Amazon听revealed Friday.
The biography is titled, 鈥楤ecoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader,鈥 and was authored by reporters Brent Schlender and Rick Tetzeli, who both gained 鈥渋ncredible and sometimes exclusive access鈥 to those who were closest to the Apple co-founder.
The upcoming profile of Mr. Jobs will be released March 24 and is already Amazon's best-selling preorder within the category of Management books.
Walter Isaacson鈥檚 2011 bestseller 鈥楽teve Jobs' was broadly considered to be a 鈥渂alanced鈥 analysis of the life of the innovator, but Mr. Isaacson鈥檚 interpretation was not well accepted among those who say they knew Jobs best.听The Amazon description says that the authors spoke with a large variety of individuals including Apple chief executive officer Tim Cook,听Apple听head of design Jony Ive, head of Internet software Eddy Cue, Pixar president Ed Catmull, Pixar chief creative officer John Lasseter, Disney CEO Robert Iger, and many others, who were able to share their true feelings about the previous biography.
鈥淚 thought the Isaacson book did [Jobs] a tremendous disservice," Mr. Cook told the authors, according to an excerpt captured by Cult of Mac. "It was just a rehash of a bunch of stuff that had already been written, and focused on small parts of his personality. You get the feeling that [Jobs was] a greedy, selfish egomaniac. It didn鈥檛 capture the person. The person I read about there is somebody I would never have wanted to work with over all this time. Life鈥檚 too short.鈥
That was not the only surprising fact that Cook revealed. As Jobs underwent cancer treatment, Cook discovered the two shared a rare blood type and offered Jobs part of his liver, which, the book says, Jobs adamantly refused. Here is an excerpt courtesy of Fast Company:
The book also mentions Jobs鈥 aspirations to purchase Yahoo! in a joint venture with Mr. Iger from Disney.听There has been plenty of speculation over the years about whether Apple would attempt to take over the search company, but this is one of the first solid confirmations that Jobs actually considered this acquisition.
The final preview involves Mr. Ive鈥檚 early designs at听Apple and Jobs' utter disdain for television.听
In 1997, Ive was a part of Jobs鈥 inner circle and was working away in the company's design lab. Ive created the eMate, his version of the Newton Message Pad, and the 20th Anniversary Macintosh, which he referred to as his "pride and joy at the time.鈥 Fast Company goes on to quote the book as saying:
Jobs really liked Ive, referring to him in the beginning of their relationship as a "cherub." And 鈥減erhaps more importantly,鈥 Ive liked him back. The mutual respect led Ive to stick with Apple instead of pursuing other career opportunities, but as Ive would soon learn, heartbreak would follow that decision:
Fast Company will be unveiling a lot more information about the biography in its upcoming April issue.