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Eight reasons to hit ‘mute’ during TV ads by super PACs

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Eight reasons to ‘mute’ super PAC ads

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Voters in GOP primaries have been the first to experience a coming deluge of TV advertising nationwide from so-called super PACs in the 2012 presidential election. By November, total spending by the special-interest political-action committees could exceed $1 billion, by some estimates, all with the aim to sway voters for or against candidates – most likely against.

TV viewers do have a choice of whether to listen to them, according to a "Monitor's View" editorial. It’s called the mute button. (The function was first designed in 1950 by Zenith when the owner of the TV maker become fed up with commercials.) Here are eight reasons to use it:

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First Iowa, now Florida, have seen the first wave of political TV ads from super PACs – mostly negative – that will smother the 2012 presidential elections. Voters have an easy way to avoid such ads: the mute button. Here are eight reasons to use it:

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January 30, 2012

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January 30, 2012

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