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Avoid silver bullets
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Run from anything advertised as a silver bullet for solving conflict, poverty, or disease in Africa or anywhere else. Those silver bullets include Invisible Children and Jason Russell’s Kony 2012 campaign, microcredit, and mosquito nets, among other things.
Don’t be afraid to explain to the public and donors the structural causes of poverty, conflict, and disease in Western countries and around the world. Publicize who (elites, corporations, financial institutions, etc.) controls resources, land, and water in order to expose the complex of targets for change. Helping people understand complex, interconnected causes is key to engaging them in and executing an effective, sustainable campaign.
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