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McDonald鈥檚 has introduced 鈥淭he Signature Collection鈥� in the UK, a trio of high-end burgers on brioche buns. The chain says the burgers were created by its Food Development Director Duncan Cruttenden and 鈥渁 team of chefs with a wide range of experience from Michelin starred restaurants to cooking for international royalty.鈥� The burgers will be marketed in distinctive black packaging with matching black fry containers. Currently the line is testing in 28 restaurants.

The burgers feature a thicker beef patty of 100% British and Irish beef, which the chain says is in line with 鈥渃ustomer鈥檚 expectations from a premium burger at McDonald鈥檚 鈥� a thicker beef burger, high quality ingredients and freshly prepared.鈥� The burgers:

The Classic:聽100% British and Irish beef patty, two rashers of beechwood-smoked bacon, a slice of natural Cheddar cheese, whole-grain mustard mayo, ketchup, Batavia lettuce and red onion on a brioche-style bun;

The BBQ:聽100% British and Irish beef patty, smoky BBQ sauce, coleslaw, red onion, Batavia lettuce, beechwood-smoked bacon and a slice of natural Cheddar cheese on a Brioche-style bun

The Spicy:聽100% British and Irish beef patty, jalape帽o slices, pepper-Jack cheese, Batavia lettuce, mayo and a spicy relish on a Brioche-style bun.

According to Money/CNN, pricing is 拢4.69 ($7.21) for a Signature burger alone; 拢6.19 ($9.51) for a meal. The rollout was reported earlier by the聽Burger Lad聽site.

鈥淎t McDonald鈥檚 we are committed to listening to our customers and evolving our menu to offer something for everyone. When the Chefs Council started to develop this new premium offering, we worked with a brief generated by our customers 鈥� they told us they wanted thicker beef patties, high quality ingredients and freshly prepared,鈥� said Cruttenden in a release. 鈥淲e鈥檝e crafted a range that is a truly exciting permanent addition to our menu鈥揺very product has to earn a place on our menu and our customers have told us the Signature Collection has done just that.鈥�

The thicker patty 鈥渢akes a little longer to cook than other burgers on the menu which means at quieter times there could be a short wait for a Signature Collection burger, but it鈥檚 worth waiting for,鈥� the company said. The company did not disclose precooked weight of the burger patty.

The company said testing is taking place in 28 restaurants in London and the South, and 鈥渋s set to roll out across the country next summer when the Signature Collection will become a permanent item on the menu in around 400 restaurants already refurbished as part of the ongoing 鈥楨xperience of the Future鈥� transformation programme.鈥�

In August, McDonald鈥檚聽expanded聽testing of table service in the UK and said it intends to expand the service model through all markets there.

Earlier this year, McDonald鈥檚 tested a 鈥淪ignature Burger鈥� in several U.S. markets as part of a 鈥淟ovin鈥� Value Menu鈥� discount program. That menu involved a series 鈥渕ini meals.鈥�