Coming soon: Skinny Oreos for the 'sophisticated' cookie eater
'Oreo Thins' will be added to the Oreo cookie lineup in US stores starting next week. The new Oreos will have fewer calories, and be thinner.
'Oreo Thins' will be added to the Oreo cookie lineup in US stores starting next week. The new Oreos will have fewer calories, and be thinner.
Oreos are getting a skinny new look, and its maker says the new cookie is a "sophisticated" snack for adults that isn't meant to be twisted or dunked.
Mondelez International Inc. says it will add "Oreo Thins" to its permanent lineup in the U.S. starting next week. The cookies look like regular Oreos and have a similar cookie-to-filling ratio, except that they're slimmer. That means four of the cookies contain 140 calories, compared with 160 calories for three regular Oreos.
And since they're for adults, Oreo says they weren't designed to be twisted open or dunked. That's even though about half of customers pull apart regular Oreos before eating them, according to the company.
In the summer of 2013, the company caused a stir when it stocked store shelves with "watermelon" Oreos, reported º£½Ç´óÉñ.Â
How addictive are Oreos? Well, researchers at Connecticut College found that rats tend to behave toward the iconic cookies the same way they behave toward cocaine and morphine.Â
The researchers – a team of four undergrads led by Conn College neuroscience professor Joseph Schroeder – placed rats in a maze with Oreo cookies on one side and rice cakes on the other, measuring the amount of time the rats spent on each side.
You can guess which one the rats preferred. "Just like humans, rats don’t seem to get much pleasure out of eating [rice cakes]," said Dr. Schroeder, in a press release.The study didn't indicate whether the rats were eating double-stuffed, watermelon, or simply the "regular" Oreos.Â