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 New York's attorney general has settled a false advertising investigation at Walmart, saying some store personnel were citing a nonexistent "sugar tax" on soda.

The attorney general's office says the retailer launched a national sale in June advertising Coca-Cola 12-packs for $3, but consumers at 117Wal-Mart stores in New York were routinely charged $3.50.

Investigators say some consumers who complained were falsely told the state has a "sugar tax." They say the markup of more than 16 percent violated state laws.

They say Wal-Mart ran a similar sale in March, and 66,000 12-packs of Coca-Cola have been sold in New York at an inflated price.

The settlement requires Wal-Mart to pay over $66,000 and improve internal reporting.

An explanation from the New York Attorney General's office reads: 

A company spokesman says they're enhancing procedures to ensure proper promotional pricing.

This is Wal-Mart's second personnel problem to surface this week. On Monday, Wal-Mart Stores Inc's Chief Spokesman David Tovar resigned after the company allegedly found that he had lied about his academic record in his resume, Bloomberg reported, citing a person familiar with the matter.

While conducting a due-diligence screening, Wal-Mart discovered that Tovar had lied about receiving a bachelor of arts degree from the University of Delaware in 1996, the report said.

An academic-records official from the University of Delaware confirmed to Bloomberg that Tovar never received the diploma.

Tovar, who announced his resignation last week, could not be reached by phone and did not respond to an email seeking comment.