Lego is world's largest toy company thanks to 'Lego Movie' success
Lego says its revenue soared 11 percent in the first six months of 2014, mostly because of the success of the 'Lego Movie.' The Danish toy maker said Thursday that it was 'thrilled' by the success.
Lego says its revenue soared 11 percent in the first six months of 2014, mostly because of the success of the 'Lego Movie.' The Danish toy maker said Thursday that it was 'thrilled' by the success.
聽Danish toy maker聽Lego聽says revenue soared 11 percent in the first six months of 2014, mostly because of the success of the "Lego聽Movie."
The privately owned company's chief financial officer said Thursday they were thrilled by the success.
John Goodwin said: "Lego聽Movie products provided a significant boost to our sales during the first half of 2014." He said that support could continue in the second half of the year, when聽Lego聽Movie will be launched on DVD.
Net profit in the period was up 14 percent compared with the first half of 2013, at 2.7 billion kroner ($480 million), on sales of 11.5 billion kroner.
A significant contributor to sales growth in the first half of 2014 was聽The LEGO Movie product line which launched in conjunction with the release of聽The LEGO Movie feature film in early 2014.
A portion of Lego's statement on the financial results is below
Lego, which is not publicly listed, releases only half-year figures.