Tough times? Not for Rolls-Royce.
Rolls-Royce enjoys record sales in 2011. Nearly a third of Rolls-Royces are sold in China.
Rolls-Royce enjoys record sales in 2011. Nearly a third of Rolls-Royces are sold in China.
Rolls-Royce Motor Cars sales hit record-breaking levels in 2011, with more cars sold than ever before in the brand鈥檚 107-year history.
Over 3,500 of the ultra-luxury cars were sold, representing a 31 percent rise on 2010.
聽鈥淚t is definitely a nice聽investment聽to put your money in a Rolls-Royce, because on the one hand it is something that keeps value, and on the other, it is something that really gives pleasure,鈥� Rolls-Royce CEO, Torsten Muller-Otvos, told CNBC Monday.
聽鈥淭hat is one of the reasons we saw many people buying Rolls-Royces last year,鈥� he added.
聽Muller-Otvos said 70 percent of all聽Rolls-Royces聽ever built were still on the road today.
聽Asia-Pacific聽and聽North America聽were the brand鈥檚 biggest markets in聽2011, with 30 percent of sales going to聽China.
聽The biggest rise was in Asia-Pacific, where sales soared by 47 percent. In the聽UK, where Rolls-Royces remain popular, they rose by 30 percent.
聽"There is no typical Rolls-Royce buyer. We have seen buyers out of the聽celebrity聽area, the聽sports area聽and the聽film area, but also a lot of聽self-employed聽people,聽entrepreneurs," Muller-Otvos said.