Ford names new design chief for Lincoln
Ford named the head of its advanced design studio as the lead designer for its Lincoln brand just as the automaker gears up to begin selling vehicles in China.
Ford named the head of its advanced design studio as the lead designer for its Lincoln brand just as the automaker gears up to begin selling vehicles in China.
Australian designer Max Wolff has been dropped from the lead design role at Lincoln, with British designer David Woodhouse serving as his successor. Wolff, who left Cadillac four years ago to join Lincoln and is credited with the designs of the MKZ and MKC, will serve as chief of exterior design at Lincoln.
Woodhouse, who like Wolff was previously a designer for Cadillac, is a veteran in the design world and at one point was in charge of design for Ford Motor Company鈥檚 [NYSE:F] former Premier Automotive Group, which included brands like Aston Martin, Jaguar, Land Rover and Volvo. More recently he was in charge of Ford鈥檚 advanced design studio in California.
聽No reason for the shakeup at Lincoln design has been revealed, but analyst and former Ford product planner John Wolkonowicz has revealed to Bloomberg that Wolff was keen to see Lincoln products further differentiated from their Ford platform mates and may have "encountered resistance.鈥� Wolkonowicz also revealed that the sharing of parts and platforms between Ford and Lincoln was part of the 鈥極ne Ford鈥� plan for increased commonality of vehicles across the company, which he says is sacred to Ford because it helped it turn around its fortunes.
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