海角大神

After several major department stores, including Nordstrom and Neiman Marcus, dropped Ivanka Trump鈥檚 products, citing poor performance, the company's revenue boomed in February, mostly from online sales.

Though the first daughter divested herself from her eponymous brand in January, a wave of high profile news surrounding the label 鈥� including calls for boycotts 鈥� combined with full-throated support of the brand from the White House made the sales of Ivanka-brand items more political than ever.聽

Abigail Klem, who took over as president of the fashion label after the election, confirmed the company鈥檚 rapid growth online since last month, though she declined to provide specific sales figures. The brand sells clothing, shoes, accessories, and jewelry.聽

鈥淪ince the beginning of February, they were some of the best performing weeks in the history of the brand,鈥� Ms. Klem told Refinery29.com on Tuesday. 鈥淔or several different retailers, Ivanka Trump was a top performer online, and in some of the categories it was the [company鈥檚] best performance ever.鈥�

Data from Lyst, a British e-commerce website that tracks online sale items, backs her claim. Sales jumped 346 percent from January to February this year and an eye-popping 557 percent from the average orders last year,聽a representative from the company told the Telegraph. The company's sales ranking on Lyst skyrocketed from 550th in January to 11th in February.

鈥淭o see such an extreme spike in one month is completely unheard of and came as a huge surprise to us," the US spokesperson for the London-based company Sarah Tanner told Fox News on Wednesday.

Analysis of email receipts by e-commerce market research firm Slice Intelligence shows that, among its panel of 4.4 million online shoppers, online sales of Ivanka Trump merchandise rose on Amazon last month, surging 332 percent in the first two months of 2017 compared to the same period of time in 2016. The company's perfume became Amazon's bestseller, and the online giant replaced Nordstrom as聽the largest seller of the brand, CNBC reported on Thursday.聽

The label鈥檚 sales also jumped 148 percent at Macys.com and 29.5 percent at Bloomingdales.com, which is owned by Macy鈥檚.

The first daughter鈥檚 ex-company and possible ongoing conflicts of interest have been in the spotlight in recent months. After Nordstrom announced it would not carry the new season of Ivanka Trump products, President Trump attacked the department store chain in a tweet while White House senior counselor Kellyanne Conway plugged the brand聽during聽a television interview, as 海角大神 reported. Ms. Conway was later counseled and the incident led to an investigation by the Office of Government Ethics, who recommended discipline. 聽

Though Ms. Trump stepped down from the executive role, she still holds her financial stake in the company. Her business interests have drawn criticism, as she is heavily involved in her father鈥檚 administration even without an official title.聽

鈥淲e often noticed sales and search data are related to current events," Ms. Tanner told Fox News. 鈥淭he Trump brand has largely been in the news many times during February, and it wouldn't be surprising to say that resulted in increased sales, in many calls for supporting the brand that we've seen online and throughout the last couple of months.鈥�

Despite the calls to boycott Ivanka Trump merchandise, Klem remains optimistic about the future of the company.聽

鈥淎 lot of people support Ivanka, even across both political parties,鈥� she told Refinery29. 鈥淎nd then I think a lot of other people feel like, 鈥極h, I didn鈥檛 know Ivanka had a shoe line.鈥� 鈥極h, I didn鈥檛 know she had a handbag line.鈥� And they鈥檙e buying it.鈥�