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After catching flak for carrying clothing many critics deemed sexist, retail giant Target garnered praise from gender equality activists Friday by announcing its decision to remove gender-based labeling from its stores.听

Now, Target says it will begin ridding other departments, including toys, bedding, and entertainment, of signs that designate products as being specifically for girls or boys. The move was celebrated by some as an example of how corporations are changing to meet the demands of a population that is increasingly questioning why individuals are expected to conform to strict gender norms. Still, some backlash from angry customers sparked fierce debates across the Internet, demonstrating how polarizing the issue still is.

"This is the dumbest thing I have ever heard," wrote one critic on Target鈥檚 Facebook page. "A boy is a boy and a girl is a girl鈥�and products are specifically made for each."

But in an op-ed for Time magazine, parenting journalist Darlena Cunha penned a curt response to these critics.

鈥淚t can be utterly deflating for a child to express interest in a toy only to be told that the toy is 鈥榝or girls鈥� or 鈥榝or boys鈥�. Not only could they feel the pain of not being able to play with something they like, they could also feel embarrassed and chastised for who they are,鈥� Ms. Cunha wrote.

鈥淪ome of the comments in response to Target鈥檚 decision are听shocking,鈥� she continued. 鈥淧arents: Just because your son wants a My Little Pony bedspread does not mean he鈥檚 gay. Just because your daughter wants a bug collecting kit doesn鈥檛 mean she鈥檚 transgender. And if your children don鈥檛 identify with the gender binary, that鈥檚 OK. Gender identity has nothing to do with signage in a store.鈥�

The decision by Target was made after one angry Ohio mother tweeted a photo of a sign in a Target store that differentiated between 鈥渂uilding sets鈥� and 鈥淕irls鈥� building sets鈥�.

鈥淒on鈥檛 do this, @Target鈥�, the mother tweeted. The tweet was shared thousands of times.

In response, Target opted to implement its new policy and issue the following statement:

"As guests have pointed out, in some departments like toys, home or entertainment, suggesting products by gender is unnecessary. We heard you, and we agree. Right now, our teams are working across the store to identify areas where we can phase out gender-based signage to help strike a better balance."

"We never want guests or their families to feel frustrated or limited by the way things are presented," the statement continued.

Nevertheless, Target has not always been so amenable to customer complaints. In July, the company was lambasted by angry Internet users after it released a clothing collection that included a t-shirt for young women with the word 鈥渢rophy鈥� emblazoned across the front. In response, an online petition was launched demanding that Target take the offending item off its shelves.

鈥淟abeling any person as a 鈥楾rophy鈥� is demeaning their humanity and objectifying them as a tangible object that can be bought, used, and disposed of,鈥� the petition鈥檚 author wrote.

Target defended the shirts, saying in 听a听statement听 that they were "intended as a fun wink," that customers have reacted to positively.

鈥淪o the ugly shirt isn鈥檛 sexist, it鈥檚 just a fun wink! Kind of like how catcalls are just friendly observations,鈥� journalist Bobby Finger shot back in a piece for Jezebel.

Editor's note:听An earlier version of this article misattributed the source of this quote. It is from a Jezebel article by Bobby Finger, not Rebecca Rose.

Last year, Target also came under fire for a collection of kids鈥� superhero pajamas. The version for boys said 鈥淔uture Man of Steel鈥�, while the version for girls read 鈥淚 Only Date Heroes鈥�.

Still, the decision to remove gender-specific signage may be a sign that Target is bending to popular demand and catching up with the times, supporters say.

鈥淚t's a huge and necessary step for the retail giant in showing the country that products such as toys, bedding, and decorations can be purchased and loved by any gender, and it's absolutely a change to be celebrated,鈥� wrote Hope Racine for Bustle.

But, she added, 鈥淩emoving stigmas from children's toys and products is a multistep process鈥�.听

鈥淭he first and crucial step, as Target has realized, is removing unnecessary classifications. But the next is providing equality in toys, and removing the stereotype that girls will always want pink dolls as opposed to blue trucks. It requires providing equal opportunities for both genders and creating toys that stimulate education instead of tired gender roles.鈥�

Target also plans to remove pink, blue, yellow, and green paper from the walls of its children鈥檚 toy area in order to eliminate any references to gender. 听听