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Top 8 wacky Obamacare ads

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Location ID: 823806
Current version: 15
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'Between Two Ferns' and the 8 wackiest Obamacare ads targeting Millennials

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Top 8 wacky Obamacare ads

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Though young adults have previously supported President Obama, they don鈥檛 necessarily love Obamacare. With the March 31^st health insurance exchange deadline looming, this has proved to be a problem.Young adults ages 18 to 34 are the least likely to be insured (nearly 30 percent in 2012) and the most likely to pay premiums without costing the system much. Despite low insured numbers, healthcare has been a tough sell. A Harvard Institute of Politics poll from December 2013 found that 57 percent disapprove of Obamacare.
The program is complex and its benefits are difficult to reduce to a sound bite. So several advocacy groups ditched traditional messaging and created attention-getting, even wacky marketing campaigns in the hopes of generating social media buzz and getting more young adults to sign up for insurance. Here are some of the stranger pro- and anti-Obamacare ads targeting Millennials:

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The Affordable Care Act needs young adults to sign up for the program to work, but getting their attention has proved difficult, and strategists are getting desperate. Here are eight of the strangest pro- and anti-Obamacare ads targeting Millennials.

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By Karis Hustad, Staff Writer

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March 14, 2014

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March 31, 2014

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Yes

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No

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