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Four ways the Olympics can inspire global business
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The Olympics embody the ideal of globalization. High-performance competitors push each other to do their best in an arena where everyone follows the same rules. An Olympian's dream is to stand out – not only in his or her own country but around the world. Global companies aim to do the same. There's one key and fortunate difference between sports and economics. In any sporting contest, there's only one winner. In a global economy, the number of winners is potentially unlimited, as I point out in my book, "Globalization." So what can businesses learn from these Games? Here are four ways international sport can inspire a better global economy:
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By Martin Marmolejo , Contributor
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