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New way to love a bookstore: sponsor a shelf

Readers eager to support their local bookstores might want to consider paying to sponsor a bookshelf. 

By Molly Driscoll , Staff Writer

By now you鈥檙e probably familiar with sponsorship in movies, at sports stadiums, or on highways. How about sponsored bookshelves?

The Washington, D.C. bookstore Teaching for Change Bookstore at Busboys and Poets is asking the public to consider taking one of their shelves for the sponsor鈥檚 very own. The cost would start at $2,500 annually, according to the bookstore鈥檚 website. Busboys and Poets is a restaurant and coffee shop.聽

鈥淭eaching for Change needs donations and sponsorships (tax-deductible) to keep the bookstore in operation, curate the selection of books, and coordinate author events,鈥 bookstore staff wrote on the website.

In exchange for their sponsorship, a plaque would be put on the sponsor鈥檚 space in a 鈥減rominent鈥 manner, according to the store site. More than 20 shelves are available.聽

鈥淪ponsoring a bookshelf is a great way for associations and organizations to reach a diverse audience and be recognized for your generosity,鈥 store staff wrote.聽

Teaching for Change isn鈥檛 the only store to have focused on the idea 鈥 Indianapolis鈥檚 Indy Reads Books also has a page on its site about sponsoring a shelf at their location. Plaques with the name of the sponsor are also put on shelves there.