Overstock.com says it will match Amazon's book prices 鈥� from now on
Following a promotion in which the site sold books at 10 percent off Amazon's prices, Overstock.com says it will now match Amazon prices for books. And it's not a temporary measure.
Following a promotion in which the site sold books at 10 percent off Amazon's prices, Overstock.com says it will now match Amazon prices for books. And it's not a temporary measure.
Overstock.com鈥檚 recent efforts to sell books at what they directly stated were 鈥�10 percent off Amazon鈥檚 book prices鈥� has now become a campaign to match the prices of the bookselling titan, and those prices will be permanent.
鈥淲e think with the rise in sales volume, we can extract better pricing from publishers,鈥� Overstock.com chief executive Patrick Byrne told the Wall Street Journal. 鈥淧ublishers do want to see more competition for Amazon.鈥�
Following Overstock.com鈥檚 campaign to sell titles at 10 percent off Amazon鈥檚 prices, the website cut prices on some of its bestselling titles, selling new releases like 鈥淎nd the Mountains Echoed鈥� by Khaled Hosseini for $12.04 (its list price was $28.95). That price has now risen on Amazon鈥檚 site to $14.87. Another book that had its price reduced (though not as much as other books) by Amazon, 鈥淭he Cuckoo鈥檚 Calling鈥� by J.K. Rowling, has mostly held steady. Amazon initially reduced its price to $15.20, and it鈥檚 currently available for $15.19. (Its list price is $26.00.)
Byrne said Overstock.com has hired a company to check Amazon every day and make sure Overstock is still matching prices.