European automakers ready for Detroit-like cuts
European automakers, who long resisted laying off workers and closing plants, are now rolling up their sleeves and preparing for deep cuts, similar to those the American auto industry has seen.
A worker tries to fix a Peugeot engine at a car scrap yard in the central Bosnian town of Zenica August 15. Europe's second-largest car maker posted a 662 million euro ($800 million) first-half loss in its auto division, dragging its group bottom line into the red - as it had warned earlier this month when announcing 8,000 French job cuts and a plant closure.
Dado Ruvic/Reuters
Paris
's volume carmakers are returning from summer breaks with their sleeves rolled up, ready to shut plants and lay off staff in what many see as an overdue push to cut costs as their US counterparts did three years ago.
In 2009, when the  rescued General Motors and Chrysler from bankruptcy on condition they close plants and slash jobs to rebuild profits, European governments responded to a slump in vehicle sales by offering car firms aid to do the opposite - maintain employment levels in the hope of a swift recovery.
Three years on, and with no sign of an end to a European economic crisis that has crushed demand for cars in core  markets, French and Italian makers, along with 's German Opel unit and Ford's regional division, face less resistance from politicians and labour unions as they present cuts as an alternative to risking outright collapse.
Governments, including the newly elected Socialists in Paris, no longer have funds to bail companies out, and some union leaders are calculating that cuts now can save more jobs later - though few expect workforces, which have in some cases already been substantially eroded, to take plant closures quietly.
But American auto consultant  said he expected major restructuring to get under way as Europeans faced the choice to "sacrifice a battalion in order to save a division".
"Everybody has decided this is the right time to make structural changes," said Cole, a former head of the Center for Automotive Research in ,Ìý.
"When they see that a company could disappear with all its jobs, they may realise it's better to lose 20 percent."
Factory closures are no longer the "taboo subject" they were when the industry faced the first wave of crisis after 2008, said , a Paris-based director for consultancy AlixPartners, which advised  on its state-aided turnaround.
"There seems to be a growing realisation that overcapacity needs to be dealt with."
CONTRASTING FORTUNES
Three years after the drastic cuts demanded by U.S. President 's administration in return for public cash,Ìý and Chrysler are reporting strong earnings, even with the U.S. market still below pre-crisis levels.
Global No.1Â , which shed four brands, 14 U.S. plants and 21,000 jobs, posted a record profit of $7.6 billion last year, while Chrysler netted $183 million under new parent Fiat after a similar tightening of its belt.
±õ²ÔÌý, where the industry was barred from closing factories in return for billions in state loans, scrappage bonuses and other life support subsidies, most mass automakers now appear locked in a downward spiral.
±Ê³§´¡Ìý Citroen, Renault and Fiat - along with Ford in Ìý²¹²Ô»åÌý's Opel - are struggling to stay profitable and in most cases failing.
 is leading the losses, and the charge, with plans to cut more than 10,000 French jobs and carry out the country's first car plant closure in two decades.
Fiat, which shuttered one  last year, has warned it will close another unless it can build vehicles competitively for U.S. export.
"We reserve the right to deal with these issues, including the issue of closing plants, after the third quarter," CEO Sergio Marchionne said last month.
Renault has been careful not to rule out cutting capacity. Four months before 's announcement, Renault CEO Carlos Ghosn had predicted that any significant restructuring move in  would "force all carmakers to do it".
 may also order deeper cutbacks after ousting Opel chief Karl-Friedrich Stracke in July. Stracke had reached an outline union deal to extend a moratorium on firings until the likely closure of  in 2017.
WORKFORCES SHRINK
The politics have not stymied all change. European governments have often "looked the other way" as companies have shrunk plants and headcount by attrition, said Ron Harbour, a managing partner with consulting firm .
Renault's French headcount fell 9.6 percent in the three years to 2011, and 's shrank 7.6 percent. Fiat, however, barely dented its domestic workforce of nearly 63,000 despite being the only European maker to close an assembly plant.
In all cases, the softly-softly approach has failed to keep pace with a 13 percent  market decline over the period. "They've just been kicking the can down the road, but they're getting to the end of the road," Harbour said.
From similar overcapacity levels in 2007, when auto plants on both sides of the Atlantic were producing about 85 percent of maximum output, surviving U.S. plants have stepped up to 90 percent while Europeans sagged to 74 percent, AlixPartners says.
The averages mask contrasts: two in five European plants are running below 75 percent, deemed the minimum profitable rate, while Volkswagen's factories are close to full tilt. The laggards are concentrated in ,ÌýÌý²¹²Ô»åÌý.
Divergent interests between the increasingly dominant German automaker and its struggling rivals may complicate capacity cuts, as well as the industry's handling of issues from CO2 regulation to international trade pacts.
Higher restructuring hurdles, from bankruptcy law to labour protection, also mean European cutbacks will never match 's for depth or speed. Still, the U.S example is too recent and, so far, successful to ignore.
" said the  was ready to help ( and Chrysler) on condition they carry out the necessary restructuring," said , head of French employers' organisation , days before  unveiled its cuts.
"If we want our companies to be competitive market leaders again in five or 10 years, we have to accept some adjustments," she said.
POLITICAL TRANSITION
That view is gaining traction across the political spectrum. Francois Hollande,Ìý's new Socialist president, initially voiced "shock" at 's plan to close the  near Paris, calling it "unacceptable".
But official objections to the plan have since faded and company insiders say government had, in fact, been briefed in advance on the announcement, and even appeared to help with its delivery; within hours of the automaker's news conference, the head of 's state-owned railway, SNCF, said it would pay "particular attention" to laid-off carworkers looking for jobs.
And Safran officials also told reporters that the partly government-owned aerospace conglomerate was already in talks on hiring surplus Ìý²õ³Ù²¹´Ú´Ú.
·¡±¹±ð²ÔÌý, the industry minister who had pledged to resist 's plans, last week called on unions to "act responsibly" out of consideration for the 90,000 French workers whose jobs the company hopes to preserve.
Governments' own financial troubles have closed the option of further state aid.
"They can't just prop up sales again, because there's no underlying demand and they're too broke anyway," said Philippe Houchois, a -based auto analyst with UBS.
Some trade unions are also bargaining from weakness. 's Force Ouvriere has agreed a pay freeze and flexible working time at one  and to renegotiate conditions at others, mirroring labour deals struck by  in Britain and Fiat in .
But the larger French union CGT has vowed to fight to save Aulnay and block further concessions - underlining the difficulties that still beset European restructuring.