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Brand loyalty? Forget it. Five car brands that customers don't buy twice.

Brand loyalty is coveted by today's automakers, but it's harder and harder to find. Some auto brands, including Dodge, Scion, and Chrysler, have a harder time than most hanging on to customers. 

In today's auto market, competition is stiff. Every car seems聽, which makes it difficult for automakers to tout reliability as their sole selling point. Consumers can shop nearly any brand, confident that they'll drive home in something that will hold up for years. That's led to the聽聽-- especially聽.听

But brand loyalty hasn't completely died out. Experian Automotive showed us that some brands do聽, while聽聽to reveal that some automakers are doing...less well.

What car brands have trouble getting repeat customers? Which five inspire the least brand loyalty? We're glad you asked:

#5. Scion:聽25.79% repeat customers

Scion is facing a number of serious problems. When the brand debuted a decade ago, America had begun to "rediscover" small cars, which hadn't consistently performed well since the聽. Scion did fine for a while, drawing in Millennials who liked the brand's personality, and even older drivers who appreciated some models' fuel economy (especially during the Great Recession). But apart from the FR-S, Scion hasn't offered anything new or noteworthy for some time. Its vehicles also perform poorly in聽聽and below average聽. Meanwhile, its parent, Toyota, continues to inspire huge volumes of repeat business and to offer some very interesting new rides (e.g. the recent expansion of the Prius family), which could be putting a dent in Scion's sales.

#4. Jaguar:聽25.45% repeat customers

Unlike Scion, Jaguar doesn't have a problem with vehicle quality. In fact, it ranked second on J.D. Power's聽, and it squeaked in just above the industry average in terms of聽. Rather, Jaguar's problem is its price point, which is higher than its competitors. Add that to the hugely competitive luxury market, and you can see why other high-end automakers are turning the heads of Jaguar owners. 聽聽

#3. Dodge:聽22.88% repeat customers

Dodge is selling well these days, but fewer than one-quarter of buyers are repeat customers. That could be because of the brand's shortcomings on the quality front: Dodge performs below average in initial quality and in the next-to-last spot聽, besting bottom-runger MINI by just four points. 聽

#2. Chrysler:聽22.72% repeat customers

Like Dodge, Chrysler sales are strong, but it has even fewer repeat buyers. Our hunch is that both Chrysler and Dodge are experiencing something of a brand crisis. To many shoppers, they're just too similar to feel distinct, leading to fuzzy identities for both. (Remember: Chrysler was the only U.S. automaker to聽add聽brands to its family during the Great Recession. Ford and GM both scaled back, letting their strongest brands shine.) Also, there's not a great deal of variety in the Chrysler lineup. Together, that vague brand identity and lack of product variation make it much easier for competitors to lure Chrysler owners into their showrooms.

#1. Mitsubishi:聽21.77% repeat customers

Mitsubishi is a small brand: as of July 31, the company had sold just聽46,021 vehicles in the U.S., which is fewer than some luxury automakers. That's in part because Mitsubishi doesn't have the same deep pockets as many of its competitors, so it can't advertise its products as widely. It's also due to Mitsubishi's limited product lineup, which tends to include mostly compact cars and crossovers, without much variation. And Mitsubishi's dealer network doesn't help matters, because it's so much smaller and more dispersed than those of other marques. To add insult to injury, Mitsubishi models聽perform poorly in both initial quality and long-term dependability. It's really no reason that the company has so little brand loyalty.

Are you loyal to your brand? Or are you willing to mix it up when you go shopping for a new car? 聽Share your thoughts in the comments below.