A young entrepreneur shows low-income teens how to launch a business
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| Boston
At 14, Daquan Oliver sat in the car watching his mother reach a level of stress about their finances that he鈥檇 never seen before. A single mom, she had always worked hard and provided the essentials, but in that moment he thought, 鈥淲e might not make it.鈥
That doomsday thought didn鈥檛 really stand a chance against his irrepressible hopes.
鈥淚n that same exact instant, I thought to myself ... I鈥檒l still be one of the most successful African-American entrepreneurs, African-American males, human beings in general, despite all these obstacles,鈥 he says. 鈥淚 made a promise to myself that night that I would be successful for all my mother鈥檚 hard work, and that I would also come back to assist those who were in my position.鈥
He鈥檚 worked hard to keep that promise.
That drive, a penchant for entrepreneurship, and a track scholarship led Mr. Oliver from his home near New York City to Babson College, just outside Boston. By his sophomore year, he had helped form a mentorship program for low-income teens so they could learn about being entrepreneurs. But instead of just teaching them skills for launching a business, he had a larger goal for the youths 鈥 setting them on a path of lifelong opportunity and social mobility.
鈥淩eal growth,鈥 Oliver says. 鈥淭hat鈥檚 what it鈥檚 about.鈥
The WeThrive approach
He originally called the program Recesspreneurs (referring to young people exploring entrepreneurship during their downtime), but it鈥檚 now named WeThrive. Based in Santa Monica, Calif., and Boston, it takes a layered approach to mentoring: Oliver and his colleagues at the nonprofit give guidance to college students, who in turn mentor local kids using an 11-week WeThrive curriculum. In one recent project, youths built an entertainment video business using YouTube as a platform.
So far, the college students who are participating have formed chapters on six campuses, and WeThrive is preparing for more chapters to sprout up. Those students find groups of kids to mentor by forging partnerships with schools and community youth groups.
Both the college students and the youths are learning as they go.
鈥淲e train two generations of entrepreneurs.... We think of [the chapters] as change-maker hubs,鈥 Oliver says.
His strategy is to push students to do precisely what they think they can鈥檛 鈥 turning obstacles into opportunities, as he did while growing up. 鈥淚t鈥檚 transformative.... Now you鈥檙e going to be able to see, hey you can do this, because it鈥檚 a safe environment to fail in,鈥 he says.
Megan Shinnick 鈥 who joined the pilot program for Oliver鈥檚 organization when she was a shy middle-schooler 鈥 remembers the day she pitched her idea for an anti-bullying nonprofit to a group of adults for funding.
鈥淚 was terrified, but Daquan simply said, 鈥榊ou got this. Talk to them like you talk to me.鈥 And I just did it,鈥 she says. 鈥淚 remember at the end when everyone was clapping, I was like, 鈥楾his is what I love to do!鈥 鈥
She received funding and went on to found the anti-bullying group at her school.
One focus of WeThrive is the development of leadership qualities. Oliver 鈥渨as always pushing for everyone to have moments where they would clearly be the leader,鈥 Megan says.
At any given session with the youths, one of them is secretly designated the 鈥渟ilent leader.鈥 His or her job is to lead by example, unobtrusively bringing the group back to its focus if it starts to drift.
Learning to work together
WeThrive鈥檚 participants are often asked to work with people to whom they may not have naturally gravitated. Oliver recalls a boy and girl who had trouble getting along for several months. He paired up Billy and Sally (not their real names) for 鈥淧itch Your Dream Job.鈥 Each partner had to tell a panel of college-mentor judges why the other person should get his or her dream job.
Billy 鈥済ives this heartwarming pitch of why she should have her dream job of becoming a singer,鈥 Oliver says. He tells the judges that Sally is talented, hardworking, and resilient. 鈥淓veryone was shocked.... You can see in her face that she鈥檚 getting validation. She鈥檚 smiling to herself,鈥 Oliver says.
Sally reciprocated. And her confidence soared in the months that followed.
One day, the teens excitedly told Oliver that someone had been bullying Sally on the bus, and Billy had defended her. Oliver recalls that when he asked him about it later, 鈥淗e said, 鈥業 would never let someone pick on someone in my support system.鈥 鈥
One person who helped form a WeThrive chapter on campus is Vanessa Rodriguez, a pre-med student at Cornell University in Ithaca, N.Y.
Because of transportation and other logistical challenges, it took some time to connect with a local school where the weekly mentoring could be based. But now it鈥檚 well under way, and she鈥檚 watching students blossom. She joined because she was mentored in high school, and it 鈥渃hanged who I was, and it made me more receptive to what I wanted to do in my life,鈥 she says.
Because of Oliver鈥檚 鈥渃ircle of mentorship鈥 approach, as Ms. Rodriguez describes it, she and her fellow chapter members 鈥渁re being mentored as well.... It鈥檚 a very nice cycle to be a part of.鈥
In college, Oliver ran marketing companies involving students and launched a few apps, with varying degrees of success. 鈥淚f WeThrive was venture No. 1, it would have failed,鈥 he says.
The Clinton Foundation recognized him among 鈥淔ive Black Student Leaders to Watch in 2014.鈥 Last year, he won a two-year fellowship and $80,000 from Echoing Green, a global nonprofit in New York whose goal is to 鈥渦nleash next-generation talent to solve the world鈥檚 biggest problems.鈥 That has helped him rebrand and strengthen his organization.
His first enterprises
As a kid, Oliver got hooked on entrepreneurship before he even knew the word.
At 7 years old, he had his heart set on a 鈥淒ragon Ball Z鈥 action figure, only to have his mother tell him they couldn鈥檛 afford it. Undeterred, he says, 鈥淚 grabbed a stack of newspapers and sold them to everyone I saw.... I sold enough papers to get my toy, and I had some money left over.鈥
In high school, he launched a 鈥渃andy franchise ... that consisted of my grandfather鈥檚 Costco card,... candy, Pop-Tarts, and Capri Suns.... It鈥檚 really ridiculous.... I learned so much about entrepreneurship,鈥 he says with a twinkling grin.
By his senior year, he had three other teens selling things around school for him, and his grandfather was paying for the Costco supplies because he was so proud his grandson was earning his own money.
鈥淣ow I had reduced my costs to zero,鈥 Oliver says of his early business lessons. He was able to buy himself clothes, sneakers, and cellphone minutes.
When he took an advanced economics course in high school, his teacher used him as an example on the first day of class. 鈥淭hat鈥檚 when I learned that what I was doing was entrepreneurial.鈥
WeThrive鈥檚 participants benefit from the emphasis on doing good that Oliver鈥檚 enterprising grew into. 鈥淚 want them to be the next generation of social-change leaders,鈥 he says.
So far, he says, at least 30 students have given public talks and more than 50 have started businesses after participating in WeThrive.
Oliver has become a friend to Megan from his pilot program. She鈥檚 now a senior at Wellesley High School in Massachusetts. Last year, she gave a courageous , in which she underscored the importance of talking openly about teen depression and suicide by telling her own story.
In the midst of applying for colleges and financial aid in recent months, she has been developing a suicide-prevention nonprofit to support programs in schools.
鈥淒aquan is one of the most important people in my life. He鈥檚 taught me so much,鈥 she says. 鈥淢any things I鈥檝e done would not be possible without him.鈥
鈥 To view a TEDx talk by Daquan Oliver, .
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