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IKEA removes Pussy Riot-like photo from its Russian site

Saying their website should not be involved with any sort of campaigns, IKEA removed a picture from their Russian site which showed people in colorful ski masks sitting on IKEA furniture.

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Sergey Ponomarev/AP
Opposition demonstrators wear balaclava masks like those worn by members of the punk band Pussy Riot at a protest rally in Moscow, Saturday, Sept. 15. The furniture store IKEA removed a Pussy Riot-like photo from its Russian website.

Furniture firm聽IKEA聽has removed a photograph from its Russian website of people in colourful ski masks like those worn by punk band聽Pussy Riot, three of whose members were jailed after staging a protest against Vladimir Putin in a church.

The picture, which showed four people in the masks sitting on聽IKEA聽furniture, had been posted on a section of the site which displays photographs of customers posing at stores.

A notice on the website confirmed the image had been removed and said: "IKEA聽is a commercial organisation that conducts its activity outside of politics and religion."

"We cannot allow our advertising project to be used as a platform for campaigning of any kind," it added.

Pussy Riot's聽Nadezhda Tolokonnikova,聽Maria Alyokhina聽and聽Yekaterina Samutsevich聽were convicted of hooliganism motivated by religious hatred after belting out a song criticising Putin, then prime minister and now president, in聽Moscow's Christ the聽Saviour Cathedral聽in February. They were handed two-year jail terms.

The brightly coloured balaclava masks they wore during the protest have become the band's trademark. A large opposition protest in聽Moscow聽last weekend featured big balloons with the mask design and the words "Free聽Pussy Riot".

罢丑别听Russian Orthodox Church聽head has called the cathedral protest part of a campaign aimed at curbing the resurgence of聽Russia's main faith. Foreign governments, rights groups and musicians have criticised the women's sentences as excessive.

Russia聽has dismissed the criticism from abroad, which the聽Foreign Ministry聽said pointed to a "clash of civilisations". Putin has said the state is obliged to protect the feelings of the faithful.

The photograph, which appeared to have been submitted by a person with the last name Starovoitova in the Ural Mountains city of聽Yekaterinburg, had appeared on a competition section of the聽IKEA聽site where visitors were invited to vote for their favourite shot.

The picture had received 1,431 votes before it was taken down - more than any other posted in the same week.

A representative of聽IKEA聽in聽Russia聽confirmed on Sunday the notice had replaced a photograph of people wearing ski masks and declined to comment further immediately, asking for a written request which would be answered on Monday.

IKEA聽has invested about 2.5 billion euros ($3.25 billion) in聽Russia聽since 2000, building stores that anchor malls on the outskirts of big cities. When it posted record profits for the fiscal 2010/11 year in December, the company said some of its biggest sales gains were in聽Russia.

In 2009聽IKEA聽had threatened to halt further expansion in the country, citing corruption and red tape, but last November it said it was looking to at least double its three-store footprint in聽Moscow聽and refurbish its 14 MEGA malls.

A聽Moscow court聽is to begin hearing an appeal against the convictions and sentences in the聽Pussy Riot聽trial on Oct. 1.

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