Can Coke remove the stains from FIFA?
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FIFA president Sepp Blatter was 聽by a British comedian at a press conference in Switzerland on Monday. But the prank is the least of his current concerns, as longtime-sponsors of soccer鈥檚 premier governing body are demanding, "one or more eminent to manage the efforts necessary to help reform FIFA's governance and its human rights requirements," according to correspondence obtained by BBC.
Coca-Cola wrote to FIFA on July 9 saying, 鈥淲e believe that establishing this will be the most credible way for FIFA to approach its reform process and is necessary to build back the trust it has lost.鈥
FIFA has severely struggled with credibility since May, when allegations of corruption led to the arrest of numerous top officials; separate US and Swiss investigations have been launched.
鈥淚f you touch our shores with your corrupt enterprise ... you will be held accountable for that corruption,鈥 said James Comey,聽US Federal Bureau of Investigation (FBI) Director,聽in May.
The US case is examining allegations of bribes "totaling more than $100 million" tied to commercial deals dating to the 1990s for soccer tournaments in the US and Latin America, according to the Swiss Federal Office of Justice. Talk of vote-buying, bribery, racketeering, money laundering, and other criminal embroilments by top officials exponentially intensified this past spring, although they have hounded FIFA for years, and now accusations of FIFA-related聽 have arisen as the nation prepares for the 2022 World Cup.
Mr. Blatter, president of FIFA since 1998, announced he would resign from his post on June 2, 2015. He cited the lack of a fan mandate as his reason for leaving the organization, which he has been officially affiliated with since when he began as general-secretary; a聽special congress will to be held on February 26, 2016 in Zurich to elect a new president. In his resignation, Blatter called for 鈥渄eep-rooted structural change,鈥聽聽within competitive soccer鈥檚 governing body.
Visa has issued the most dire warning of the corporate sponsors, saying that if FIFA fails to take聽聽steps to remedy the issues present, then the international credit card company will "reassess [their] sponsorship." McDonald鈥檚, another sponsor of the World Cup, has stated FIFA needs to make聽
Coca-Cola explained the logic behind the third-party reform commission oversight saying,聽"We are calling for this approach out of our deep commitment to ethics and human rights and in the interest of seeing FIFA succeed."聽
While the science of corruption is difficult to unravel, FIFA may benefit through third-party oversight, as suggested by top corporate sponsors.