USAID cuts funding for Elmo on Pakistan TV
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Pakistan鈥檚 version of Sesame Street 鈥 complete with an Elmo who squeals in Urdu 鈥 is facing a cutback in support from USAID, America鈥檚 Agency for International Development.
The cutbacks come amid that produces the children鈥檚 show, the Rafi Peer Theatre Workshop, but it also comes at a time when the US-Pakistani relationship is strained, and when the US government is cutting back dramatically on foreign aid worldwide.
USAID allocated $20 million for the production of (which means 鈥淥ur Street鈥 in Urdu), and $6.7 million of that was used to produce the first season, which premiered in 2011. The remainder of the contract has been terminated, pending the results of an investigation into the fraud charges.
"We did launch an investigation into the allegations. We also sent the theater workshop a letter that terminates the project agreement," told a news briefing in Washington on June 5. "No one is questioning, obviously, the value and positive impact of this kind of programming for children. But this is about allegations of corruption."
Faizaan Peerzada, , saying in a statement, 鈥淩afi Peer is proud of its association with the project and the quality of children鈥檚 educational television programming created within Pakistan as a result.鈥
Whatever the ultimate result of the investigation, the shutdown of funds into children鈥檚 broadcasting in Pakistan come at an unfortunate time in the US-Pakistani relationship.
NATO airstrikes and US special forces raids on Pakistani territory have strained Pakistani patience with the US-led war on terror, and Pakistan has shut off NATO鈥檚 use of Pakistani roads and ports to resupply its troops in Afghanistan. The US, meanwhile, has grown increasingly frustrated with what it sees as signs of either Pakistani collusion with militant groups such as the Taliban, or incompetence in bringing them under control.
But the cutbacks should also be seen in a broader context of America鈥檚 steady pullback from foreign assistance. In 2011, US foreign assistance totaled $25.5 billion. President Obama requested an increase in those funds for 2012, up to $28.5 billion, but Congress eventually agreed to a budget of $20 billion, a cutback of almost 20 percent from 2011.
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Sesame Street never stood a chance to patch up the dysfunctional relationship between the US and Pakistan, but a funding cutoff eliminates one more way for the US to project the kinds of moderate values that both it and the Pakistani government seek to reinforce.
It also removes one more tool for educators in a country of 170 million where .
Pakistan isn鈥檛 the only country to lose funding for a local version of Sesame Street. In January, the US State Department announced it was cutting funds for because of funding cuts from Congress.
鈥淯nfortunately, with the cut in Economic Support Funds, we had to make some hard tradeoffs,鈥 said, noting that the Israeli version of the show would continue to receive funding. 鈥淭his is programming in Israel designed to promote common sense of citizenship between Israeli Arabs and Israeli Palestinians, but also between all Israelis and folks in the Palestinian territories.鈥
Money talks
For some Americans, especially those who are skeptical about the effectiveness of American foreign aid, cutting $20 million in funds for the Pakistani version of Elmo may just feel good. Public perceptions of waste in foreign aid, often based on evidence, have a powerful effect on the American public, since negative news and scandal are the only stories about foreign aid that they are likely to hear in the American news media.
Yet nonmilitary foreign aid is a pittance compared to the money that the Pentagon receives each year. According to PBS columnist Joshua Foust, the , and now stands at $670 billion.
That kind of math is something even a child can understand. If Sim Sim Hamara goes off the air, but US bombs keep dropping, another generation of Pakistanis will have only one thing to associate the US government with: war.