Canadian blogger develops loyal following in Vietnam
| Hanoi, Vietnam
鈥� A local, slice-of-life story from a Monitor correspondent.
Joe Ruelle didn鈥檛 intend to become famous. In 2006, four years after moving to the Vietnamese capital, the Canadian started a Vietnamese blog as a way to build his vocabulary. By the following year, his blog had attracted 3 million hits.
Now Mr. Ruelle鈥檚 blog posts are syndicated on the official Vietnamese online news site Dan Tri, and the literary dynamo may be Vietnam鈥檚 most famous Western personality. Nicknamed 鈥淛oe Tay鈥� 鈥� D芒u T芒y in Vietnamese, which translates roughly to 鈥渟trawberry鈥� and 鈥渇oreigner鈥� 鈥� he writes a column for a Vietnamese fashion magazine and has hosted a variety show on national television. Although Facebook is officially banned here, Vietnamese-language posts on Ruelle鈥檚 Facebook page regularly attract hundreds of comments.
On his Vietnamese blog, the 31-year-old makes wry observations on life in this communist Southeast Asian nation. For example, a recent post proposed that Vietnam build a 鈥渟low train,鈥� mocking the government鈥檚 failed attempt to develop high-speed rail service.
鈥淗e really inspires Vietnamese readers,鈥� said Hoang Thuy Chung, a reporter at the official Vietnamese online newspaper VietNamNet. 鈥淭hey are surprised to see a foreigner blogging about them in a very understandable and surprisingly true way. He can shock readers into thinking, 鈥楬e knows so much about us! He understands us better than we know ourselves!鈥� 鈥�
[Editor's note: The original version of this article misstated the age of Joe Ruelle.]
