鈥楾he pandemic has united us鈥: A media divide fades in the Baltics
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| Riga, Latvia
The state聽of emergency in this venerable seaside capital聽ended last week. Many stores are still boarded up, including some that will never open again, and sidewalk cafes are far from full capacity.
Nevertheless, as this nation of 1.9 million people enjoys a welcome burst of late spring weather, there is an undeniable feeling of collective relief.
鈥淚t feels as if we are waking up from a bad dream,鈥 says Bernhard Loew, the manager of a luxury hotel in the city鈥檚 historic Old Town. Like all of Riga鈥檚 hostelries, it was forced to close because of the scourge. 鈥淏ut at least we are waking up,鈥 says Mr. Loew.
Why We Wrote This
Trusted news sources can shape behavior. In the midst of a health crisis, Russian speakers in the Baltics switched loyalties to watch local news, helping Latvia and Estonia fare better against the coronavirus.
Both Latvia and her sister Baltic republic, Estonia, have good reason to be relieved. Thanks to proactive, consensus leadership, both are emerging from this stage of the pandemic with remarkably little loss of life and lower infection rates than most of Europe, as well as a renewed sense of unity and national pride.
Editor鈥檚 note: As a public service,聽all our coronavirus coverage聽is free. No paywall.
A major reason for this is that the top politicians of both countries stepped aside and allowed their medical聽experts to take the lead in a health crisis.
Ever since both countries regained independence in 1991, a legacy of the Soviet era has challenged them: tensions between the ethnic Latvian and Estonian majorities and their Russophile countrymen. Roughly a quarter of the population are Russian speakers, many of whom have family members who were Soviet troops and officials, or are themselves former military.聽
In Latvia, for example, both communities have differed over the Latvian government鈥檚 recent push to make Latvian the state language.
Some expected those tensions to evince themselves once again when the coronavirus struck. But that didn鈥檛 happen 鈥 just the opposite.
Latvia鈥檚 Prime Minister Krisjanis Karins credits both the ethnic Latvian and Russian-speaking communities for adhering to the government鈥檚 directives on the pandemic.
鈥淚 suppose you could say it was ironic, and it certainly wasn鈥檛 planned,鈥 says Prime Minister Karins. 鈥淏ut the pandemic has united us.鈥
鈥淭he measures we employed to stop the virus were only effective because they entailed our entire society,鈥 he adds. 鈥淏asically, everyone collaborated on this.鈥
News via Moscow
Compounding the initial challenge was the fact that the two communities tend to rely on news from disparate sources. In Latvia, as in Estonia, much of the Russian-speaking population relies on the slicker, Moscow-based Russian media for information.
So it did 鈥 at least at first 鈥 with the pandemic. What the Russian community initially absorbed from Russian media jarred with the Riga government鈥檚 message. 鈥淭he message Moscow was sending, both to its own citizens, as well as 鈥楻ussia abroad,鈥 was that the virus was nothing worse than the flu,鈥 says Uga Dumpis, the government鈥檚 head virologist. 鈥淔ortunately everyone realized that the virus was just as serious as we said it was.鈥
Meanwhile, the government鈥檚 chief epidemiologist, Jurijs Perevoscikovs, is a Russian speaker 鈥 putting Latvia鈥檚 two top health experts on different sides of the linguistic divide.
鈥淧eople quickly realized that they had a common enemy,鈥 says Jana Jermakova-Zaikovska, a broadcaster with Radio Latvia鈥檚 service for聽Russian speakers.
As Martins Lagzdins, the CEO of a Riga advertising firm, put it, 鈥淭he virus has helped all Latvians realize that at the end of the day we are all in same boat.鈥
Prominent Latvian American journalist Pauls Raudseps agrees. 鈥淭he differences between the two communities have receded into the background,鈥 says Mr. Raudseps, who like the prime minister, is from the diaspora and came to Latvia in 1990. 鈥淎nd that is a good thing.鈥
Trusted Russian-speaking doctors
Across the border in Estonia, broad support for the government has also put a spotlight on new faces from the Russian community. One of them is聽Dr. Arkadi Popov, chief medical officer of the Estonian Health Board鈥檚 crisis team.
Dr. Popov, who became a reassuring nightly TV presence, says he is pleased if he has contributed to bringing the country together. 鈥淚 think that in a crisis such as this, it is especially important that objective information is available to both Estonian- and Russian-speaking audiences,鈥 he says.
He points to the way the Russian community observed May 9, the day that Russians in both Latvia and Estonia commemorate the end of World War II by gathering at Soviet cenotaphs in both capitals.
鈥淯sually the area in front of the Unknown Soldier monument in the Military Cemetery in Tallinn is extremely crowded,鈥 Dr. Popov notes. 鈥淭his year there were just as many flowers at the monument as before, but this year it could be seen that people followed the 2 + 2 rule.鈥
The 2 + 2 rule allows people in public only in pairs, while maintaining a two-meter distance.聽鈥淭he pandemic has also made us more innovative,鈥 says Dr. Popov, pointing to a dramatic increase in use of video consultation between doctors and patients in Estonian hospitals.
Tonis Saarts, a professor of comparative politics at Tallinn University, said during his weekly radio commentary that thanks to the 鈥渂rilliant contribution鈥 of Dr. Popov and other Estonian Russians, 鈥渢he crisis has almost done away with ethnic boundaries.鈥 As in Latvia, Russian speakers turned away from Russian news sources and began to rely on local information on the coronavirus. 鈥淔or the first time in three decades we witnessed the birth of a common information sphere to unite the two communities,鈥 said Professor Saarts on his radio show.
鈥淲hen people realized that Russian TV was not talking about the situation in Estonia, they started watching our Estonian Russian-speaking TV,鈥 says Jevgeni Zavadski, a producer for Estonia鈥檚 national broadcaster. 鈥淥ur ratings have grown three times because we turned into a unique and accurate source of information.鈥
Next challenge, the economy
Professor Saarts nevertheless warns that this new sense of national unity will soon be tested by how well the government handles Estonia鈥檚 economic recovery.
鈥淯nfortunately this trust in national institutions might not last very long,鈥 he declares, 鈥渂ecause it is clear that the looming economic crisis will hit Russians harder than it will Estonians.鈥
Professor Saarts鈥 optimism, as well as his concern, is echoed by Latvian sociologist Liene Ozoli艈a, who teaches at the London School of Economics. 鈥淭he medical challenge has been won,鈥 she says. 鈥淭he next one is economic.鈥 Latvia鈥檚 unemployment rate is about 11%, and more than half of residents say that they have been negatively affected financially by the pandemic.
鈥淥ver 200,000 Latvians have emigrated over the past few decades to seek a more prosperous life abroad,鈥 she says, referring to what most agree is the greatest challenge holding Latvia back from its full potential 鈥 population decline. 鈥淚t will be crucial to see how the government supports the economy and protects ordinary people to prevent another wave of emigration,鈥澛爏ays Dr. Ozolina, who herself is returning to her resurgent homeland next month.
Editor鈥檚 note: As a public service,聽all our coronavirus coverage聽is free. No paywall.