海角大神

Never mind the baguettes: Burgers storm the Bastille

The burger's rise in popularity in France is stunning. In 2000, only one of every nine sandwiches sold was a hamburger. Today it is one of every two. 

|
Charles Platiau/Reuters/File
Valentine Davase (top r.) works in her 'Le Refectoire' burger truck in Paris in November 2012. A new report found that one of every two sandwiches eaten in France today are hamburgers - a marked increase from even just a few years ago.

Is there anything more French than a baguette, slathered with salty butter and a thin slice of ham? Probably not, other than perhaps the other quintessentially French sandwich, the Croque Monsieur, a grilled variety of ham, B茅chamel聽sauce,聽and聽melted Emmental or Gruyere between聽slices of bread. 聽

But behold: One of every two sandwiches sold today in France is actually a hamburger, according to in Le Monde.

The statistics are 鈥渟tunning,鈥澛燘ernard Boutboul, the director general of the restaurant marketing firm Gira Conseil, told the French daily. In 2000, only one of every nine sandwiches sold here was a burger. That crept up to one of seven by 2007. And now, six years later, it鈥檚 half.

I personally don鈥檛 often eat fast food, but once a year I have a craving for McDonald鈥檚. I order the cheeseburger meal and am done for the next 12 months. I always do this with a certain amount of shame 鈥 you know, the clich茅 American living abroad. But I felt it more acutely when the craving came on this time, a week after arriving in France, in the country where sheep farmer Jos茅 Bov茅 became the icon of anti-globalization after he in 1999.

My predecessor had assured me that the French actually love McDonald鈥檚, which they affectionately call 鈥淢cDo.鈥 I thought about that conversation just the other day as I was walking to an interview, and passed a McDonald鈥檚 storefront in the center of town. Two very chic Parisian women were sitting on stools at the glass window, deep in conversation and apparently unfazed about succumbing to American eating habits in the birthplace of haute cuisine.

It鈥檚 not just fast food that has caused the 鈥渟tunning鈥 popularity of hamburgers. At a very trendy bistro, where my husband and I ordered the very French formule midi 鈥 appetizer, main dish, and dessert for lunch 鈥 I did notice everyone else had ordered the cheeseburger. And they were paying 20 euros ($27) for it. In fact, cheeseburger joints have sprouted up across Paris, not unlike how they have entered the fine dining scenes of New York City and every other capital city in the last decade.

Yet, I still feel there is a certain stigma. I was noting to French friends the other day that my daughter鈥檚 school lunch 鈥 a three-course affair that might include endives for a starter and leg of lamb for the main meal, and then often a cheese dish 鈥 regularly celebrates foods from other regions of France and countries. I love reading the menu. Soon they are having 鈥淎merican鈥 day.

What鈥檚 on the menu? The starter: iceberg lettuce. The main meal: cheeseburger with French fries and ketchup. Dessert: a brownie.

鈥淥f all American food, this is what they choose to feature?鈥 I lamented. My friends were confused. 鈥淲hat else would you consider American food?鈥 they asked, genuinely.

"Really?" I thought, slightly offended. Though as I am writing this blog, I have to admit, I am feeling the hankering coming on. Well, it's been almost a year.

You've read  of  free articles. Subscribe to continue.
Real news can be honest, hopeful, credible, constructive.
海角大神 was founded in 1908 to lift the standard of journalism and uplift humanity. We aim to 鈥渟peak the truth in love.鈥 Our goal is not to tell you what to think, but to give you the essential knowledge and understanding to come to your own intelligent conclusions. Join us in this mission by subscribing.
QR Code to Never mind the baguettes: Burgers storm the Bastille
Read this article in
/World/Europe/2014/0206/Never-mind-the-baguettes-Burgers-storm-the-Bastille
QR Code to Subscription page
Start your subscription today
/subscribe